Finance & Insurance.

Nobody picks the list. Every brand here was named in an AI answer, cited as a source, or ranks for one of the category's buying terms, and a chosen list can only report how the chosen brands did, so it can never surface a challenger. If your category is not listed yet, ask for it below. If it is listed and you are not in the table, you were not returned for any of its keywords, named in any engine answer, or surfaced in any social search.

No. There is no paid placement, no submission fee and no way to influence a score. The method is published and it is the same for every brand on the board, including the ones who are clients and the ones who are not.

Because it is genuinely what gets found. Publishers, marketplaces and comparison sites often outrank the brands they write about, and assistants quote them. We label what each entity is and leave it in the table. Filtering them out would delete the finding.

No. It means we could not measure that channel for that brand this edition, which is not the same as scoring nothing on it. The remaining channels carry the score, and the brand's own panel says so.

Because that board has nothing yet to move against, and we would rather show a dash than print an arrow we cannot stand behind. Movement is a property of the whole field rather than of one row: it needs a previous edition of the same board, scored on the same weights, to rank against. A board gets it on its second edition on the current methodology, so it arrives board by board rather than everywhere at once .

Yes. Any brand on a board can ask for the keyword set, the engine answers and the social queries its own score was built from. An index that will not show its working to the brands it ranks is just an opinion with a table around it.