Who gets found first in home loans.

One measure of how Australians find home loans, across Google, AI answers, social platforms and brand demand. 374 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Commonwealth Bank49.9

#2Canstar41.3

#3NAB34.3

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 49.9 Commonwealth Bank

8.6 points clear of Canstar, who sits at 41.3.

The chase 41.3–29.2 3 brands chasing

Canstar 41.3
NAB 34.3
Westpac 29.2

The deciding channel 45% Search discoverability

Commonwealth Bank 55.9
Canstar 51.0

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Commonwealth Bank 55.9

AI 30% of the score Money.com.au 53.5 · #13 overall

Social 15% of the score Mortgage Broker 68.1 · #7 overall

Demand 10% of the score RBA 55.6 · #15 overall

The board · August 2026

1 Move — Commonwealth Bank commbank.com.au Search 55.9 AI 43.7 Social 45.8 Demand 47.5 49.9

2 Move — Canstar canstar.com.au Search 51.0 AI 50.6 Social 2.5 Demand 28.3 41.3

3 Move — NAB nab.com.au Search 35.6 AI 29.0 Social 34.1 Demand 44.9 34.3

4 Move — Westpac westpac.com.au Search 18.3 AI 40.3 Social 28.7 Demand 46.1 29.2

5 Move — ANZ anz.com.au Search 12.2 AI 32.2 Social 40.2 Demand 46.1 25.8

6 Move — MoneySmart moneysmart.gov.au Search 39.7 AI 20.8 Social 0.0 Demand 5.5 24.6

7 Move — Mortgage Broker mortgagebroker.com.au Search 0.0 AI 28.8 Social 68.1 Demand 47.8 23.6

8 Move — ING ing.com.au Search 10.4 AI 34.8 Social 19.6 Demand 44.7 22.5

9 Move — Pepper Money peppermoney.com.au Search 27.4 AI 24.9 Social 8.1 Demand 15.2 22.5

10 Move — Macquarie Bank macquarie.com.au Search 3.6 AI 35.2 Social 21.8 Demand 45.4 20.0

11 Move — Suncorp Bank suncorpbank.com.au Search 20.4 AI 11.7 Social 16.8 Demand 35.8 18.8

12 Move — Mortgage Choice mortgagechoice.com.au Search 12.3 AI 42.1 Social 2.3 Demand 0.0 18.5

13 Move — Money.com.au money.com.au Search 3.6 AI 53.5 Social 0.0 Demand 0.0 17.7

14 Move — Bendigo Bank bendigobank.com.au Search 12.1 AI 14.4 Social 20.3 Demand 35.0 16.3

15 Move — RBA rba.gov.au Search 3.5 AI 11.6 Social 34.8 Demand 55.6 15.8

16 Move — Unloan unloan.com.au Search 3.4 AI 24.2 Social 21.4 Demand 31.3 15.1

17 Move — Bank Australia bankaust.com.au Search 0.0 AI 22.0 Social 36.8 Demand 28.9 15.0

18 Move — InfoChoice infochoice.com.au Search 0.0 AI 48.3 Social 0.0 Demand 0.0 14.5

19 Move — AMP amp.com.au Search 10.4 AI 21.3 Social 9.0 Demand 20.4 14.5

20 Move — Finder finder.com.au Search 0.0 AI 37.8 Social 7.5 Demand 17.3 14.2

Head to head

Compare two brands.

Your brandTheir brand

Commonwealth BankRank #149.9

SearchSocialDemand

CanstarRank #241.3

Search discoverability55.951.0AI visibility43.750.6Social discoverability45.82.5Brand demand47.528.3

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

19 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Commonwealth Bank, ranked first on home loans

49.9 of 100

Commonwealth Bank scores 49.9

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +25.1 55.9 scored × 45% AI visibility +13.1 43.7 scored × 30% Social discoverability +6.9 45.8 scored × 15% Brand demand +4.8 47.5 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in home loans is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

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What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels