Who gets found first in personal & car loans.

One measure of how Australians find personal & car loans, across Google, AI answers, social platforms and brand demand. 336 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1CommBank45.1

#2Canstar43.7

#3NAB36.5

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 45.1 CommBank

1.4 points clear of Canstar, who sits at 43.7.

The chase 43.7–34.4 3 brands chasing

Canstar 43.7
NAB 36.5
Plenti 34.4

The deciding channel 15% Social discoverability

CommBank 23.6
Choice 23.5

At 15% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Canstar 62.9 · #2 overall

AI 30% of the score NAB 58.9 · #3 overall

Social 15% of the score CommBank 23.6

Demand 10% of the score Lend 50.4 · #30 overall

The board · August 2026

1 Move — CommBank commbank.com.au Search 50.6 AI 46.3 Social 23.6 Demand 49.1 45.1

2 Move — Canstar canstar.com.au Search 62.9 AI 39.9 Social 13.0 Demand 14.7 43.7

3 Move — NAB nab.com.au Search 26.8 AI 58.9 Social 16.8 Demand 42.3 36.5

4 Move — Plenti plenti.com.au Search 36.1 AI 50.6 Social 0.0 Demand 29.5 34.4

5 Move — Westpac westpac.com.au Search 27.8 AI 49.9 Social 11.3 Demand 39.8 33.1

6 Move — MoneyMe moneyme.com.au Search 29.6 AI 32.2 Social 5.9 Demand 47.3 28.6

7 Move — ANZ anz.com.au Search 11.0 AI 41.9 Social 14.5 Demand 44.0 24.1

8 Move — People First Bank peoplefirstbank.com.au Search 31.6 AI 29.9 Social 2.6 Demand 0.0 23.6

9 Move — ING ing.com.au Search 10.3 AI 50.3 Social 2.5 Demand 34.3 23.5

10 Move — Pepper Money peppermoney.com.au Search 10.3 AI 42.2 Social 11.4 Demand 18.1 20.8

11 Move — MoneySmart moneysmart.gov.au Search 30.3 AI 17.9 Social 2.6 Demand 3.5 19.8

12 Move — Finder finder.com.au Search 8.4 AI 39.9 Social 4.7 Demand 17.4 18.2

13 Move — Driva driva.com.au Search 3.6 AI 38.4 Social 0.0 Demand 28.9 16.0

14 Move — Harmoney harmoney.com.au Search 0.0 AI 40.8 Social 5.9 Demand 26.1 15.7

15 Move — RACV racv.com.au Search 8.7 AI 28.4 Social 0.0 Demand 32.1 15.7

16 Move — Great Southern Bank greatsouthernbank.com.au Search 7.0 AI 32.3 Social 4.8 Demand 17.1 15.3

17 Move — Money.com.au money.com.au Search 3.5 AI 41.7 Social 0.0 Demand 0.0 14.1

18 Move — Nimble nimble.com.au Search 3.7 AI 25.4 Social 3.8 Demand 34.7 13.3

19 Move — Stratton Finance strattonfinance.com.au Search 7.6 AI 32.7 Social 0.0 Demand 0.0 13.2

20 Move — RACQ racq.com.au Search 5.3 AI 26.4 Social 0.0 Demand 24.7 12.8

Head to head

Compare two brands.

Your brandTheir brand

CommBankRank #145.1

AISocialDemand

CanstarRank #243.7

Search discoverability50.662.9AI visibility46.339.9Social discoverability23.613.0Brand demand49.114.7

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

19 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example CommBank, ranked first on personal & car loans

45.1 of 100

CommBank scores 45.1

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +22.8 50.6 scored × 45% AI visibility +13.9 46.3 scored × 30% Social discoverability +3.5 23.6 scored × 15% Brand demand +4.9 49.1 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in personal & car loans is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the personal & car loans board, in your inbox when it publishes.

personal & car loans board

What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels