Who gets found first in pet insurance.

One measure of how Australians find pet insurance, across Google, AI answers, social platforms and brand demand. 111 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1RSPCA Pet Insurance57.7

#2Canstar49.4

#3Woolworths Pet Insurance34.2

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 57.7 RSPCA Pet Insurance

8.3 points clear of Canstar, who sits at 49.4.

The chase 49.4–29.0 3 brands chasing

Canstar 49.4
Woolworths Pet Insurance 34.2
Medibank 29.0

Who owns each channel

Search 45% of the score Canstar 75.8 · #2 overall

AI 30% of the score Bow Wow Meow 51.5 · #9 overall

Social 15% of the score RSPCA Pet Insurance 57.6

Demand 10% of the score Pet Insurance Australia 51.1 · #11 overall

The board · August 2026

1 Move — RSPCA Pet Insurance rspcapetinsurance.org.au Search 69.7 AI 42.6 Social 57.6 Demand 49.4 57.7

2 Move — Canstar canstar.com.au Search 75.8 AI 38.4 Social 21.9 Demand 4.6 49.4

3 Move — Woolworths Pet Insurance insurance.everyday.com.au Search 46.8 AI 25.6 Social 36.7 Demand 0.0 34.2

4 Move — Medibank medibank.com.au Search 21.7 AI 49.0 Social 4.7 Demand 38.4 29.0

5 Move — Petcover petcovergroup.com Search 22.7 AI 23.6 Social 42.8 Demand 31.8 26.9

6 Move — Compare the Market comparethemarket.com.au Search 29.8 AI 28.6 Social 20.2 Demand 18.0 26.8

7 Move — CHOICE choice.com.au Search 10.7 AI 51.3 Social 38.4 Demand 2.9 26.2

8 Move — GapOnly gaponly.com.au Search 15.0 AI 47.5 Social 19.4 Demand 22.2 26.1

9 Move — Bow Wow Meow bowwowinsurance.com.au Search 0.0 AI 51.5 Social 27.3 Demand 32.8 22.8

10 Move — RSPCA rspca.org.au Search 5.4 AI 21.0 Social 57.6 Demand 43.5 21.7

11 Move — Pet Insurance Australia petinsuranceaustralia.com.au Search 0.0 AI 35.6 Social 33.6 Demand 51.1 20.8

12 Move — Petsy petsy.com.au Search 5.4 AI 39.4 Social 20.6 Demand 24.1 19.8

13 Move — Fetch Pet Insurance fetchpet.com.au Search 11.5 AI 38.8 Social 15.1 Demand 0.0 19.1

14 Move — Petinsurance.com.au petinsurance.com.au Search 19.3 AI 24.0 Social 14.8 Demand 0.0 18.1

15 Move — PetsOnMe petsonme.com.au Search 11.1 AI 42.4 Social 0.0 Demand 0.0 17.7

16 Move — Budget Direct budgetdirect.com.au Search 12.1 AI 30.5 Social 0.0 Demand 31.3 17.7

17 Move — AAMI aami.com.au Search 25.3 AI 12.7 Social 0.0 Demand 17.4 16.9

18 Move — Guide Dogs Pet Insurance guidedogsinsurance.org.au Search 16.3 AI 24.6 Social 7.0 Demand 0.0 15.8

19 Move — Trupanion trupanion.com.au Search 0.0 AI 16.6 Social 51.8 Demand 26.0 15.4

20 Move — Australian Seniors seniors.com.au Search 5.4 AI 38.8 Social 0.0 Demand 4.6 14.5

Head to head

Compare two brands.

Your brandTheir brand

RSPCA Pet InsuranceRank #157.7

AISocialDemand

CanstarRank #249.4

Search discoverability69.775.8AI visibility42.638.4Social discoverability57.621.9Brand demand49.44.6

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

12 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example RSPCA Pet Insurance, ranked first on pet insurance

57.7 of 100

RSPCA Pet Insurance scores 57.7

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +31.4 69.7 scored × 45% AI visibility +12.8 42.6 scored × 30% Social discoverability +8.6 57.6 scored × 15% Brand demand +4.9 49.4 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in pet insurance is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the pet insurance board, in your inbox when it publishes.

pet insurance board

What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels