Google Ads Sydney

Search ads put you in the Google search results at the moment potential customers are looking for what you sell. It is where most lead generation and considered purchases start.

Our search campaigns are built on:

• keyword research valued against what a lead or sale is worth
• ad groups organised by intent, with the right keywords in each
• match types chosen deliberately, including where broad match keywords earn their place
• negative keywords maintained every week
• ad copy written to qualify the click, not just to win it

Shopping ads show your products, price and store directly in the search results. Shopping campaigns live or die on the product feed and margin, so we treat the feed as a commercial asset: titles, attributes and product segmentation built around what sells and what makes money.

Performance Max can scale an account quickly, but left alone it can absorb brand searches and hide where the money goes. We run it with brand exclusions, clean conversion data, separate asset groups and spend we can account for.

YouTube video advertising, display advertising and Demand Gen campaigns reach specific audiences before they search, and remarketing brings back people who visited and left. We use them where they serve the search programme: building demand that search then converts, or bringing back qualified visitors.

Proper conversion tracking is the foundation every other decision rests on. We audit and fix Google Ads conversion actions, GA4 and Google Tag Manager, and connect offline conversions from your CRM where we can, so bidding optimises toward real leads and sales instead of form fills that never become customers.

Ads and landing pages work as one system. We write and test ad copy, and either improve the landing pages directly or brief your team on what to change, because ad relevance and landing page experience feed Quality Score, and a weak landing page makes every click cost more.

This is where most accounts leak. We choose bid strategies campaign by campaign, whether Maximise conversions, target cost per lead or target return on ad spend, move budget toward campaigns that return it, and cut campaigns that buy clicks without producing revenue.

There are two costs: your ad spend, paid to Google, and our management fee. Our Google Ads management starts from $1,200 per month as a flat fee, not a percentage of ad spend, and is scoped to the size of the account and the work involved. For a fuller picture of what Google Ads costs, read our guide to Google Ads costs in Australia.

Enough for the campaigns to gather data quickly, which depends on your category's cost per click and how many conversions you need each month. In contested Sydney categories, a small budget spread across many keywords rarely learns anything. We model a starting budget from your conversion value and expected costs before you commit.

If the unit economics work, yes. Google Ads is one of the few channels where you reach a buyer at the moment they search for what you sell. Whether Google Ads is worth it, and whether it delivers real results, is a maths question: what a customer is worth, what it costs to win one and how well the landing page converts. We work that out before you spend.

A good Google Ads agency can explain where your current account is losing money before it proposes anything, tracks conversions properly and reports on leads and revenue rather than clicks. Ask who will work in the account, how often, and what they will change first. We are a Google Partner, but judge any agency on its case studies and reporting, not its badge.

Reviews search terms and adds negative keywords, checks budgets and bidding against targets, tests ad copy, watches conversion tracking for breaks and looks for campaigns that are spending without returning. The weekly work is unglamorous, and it is where most of the savings come from.

Ads can show the day they launch, but campaigns usually need four to eight weeks of data before bidding settles and the results can be judged fairly. Account rebuilds and new Performance Max campaigns can take longer. We set expectations for your account before launch.

Yes. Most engagements start with an audit of the account you already have: structure, search terms, conversion tracking, bidding and landing pages. You keep the account and its history, and we show you what we would change and why before we change it.

Yes. The account, its data and its history are yours. We work in it with access you grant, and every change is visible to you.

Yes, through our SEO & search performance capability. Running both lets paid search capture demand now while organic builds, and the search-term data from each sharpens the other. A Google Ads-only engagement is just as normal.

Not as a standalone service. We are a search agency, not a social media marketing or full-service digital marketing agency. Where paid social helps the search programme, for example remarketing people who arrived through search, we run it as part of paid search.

Google Ads management starts with a 3-month minimum term, then continues month to month. The account is yours, so if you leave, the campaigns, data and history stay with you.