Google Ads Canberra

Search ads put you in front of buyers at the moment they search. In Canberra, keyword research often finds the most valuable searches are capability, service and supplier queries with little volume and high intent.

Our search campaigns are built on:

• keyword research valued against what a new client is worth
• ad groups organised by intent, with the right keywords in each
• negative keywords that keep job seekers, students and consumer searches out
• brand campaigns that protect your name during a shortlist
• location targeting set to where buyers actually are

Performance Max, YouTube and display reach your target audience beyond search, and remarketing keeps you in front of buyers through a long decision. We use them where they support the search programme, with clean conversion data and spend we can account for.

Form submissions are not the outcome. We set up conversion tracking across Google Ads, GA4 and Google Tag Manager, and connect offline conversions from your CRM where we can, so bidding optimises toward real opportunities rather than enquiries that never progress.

Canberra buyers read carefully. We write ad copy that qualifies the click and either improve the landing pages directly or brief your team, with the capability detail and evidence a procurement team expects to find.

Thin auctions punish waste. We choose bid strategies campaign by campaign, give each campaign its own budget and target, and move spend toward the searches that produce qualified pipeline.

There are two costs: your ad spend, paid to Google, and our management fee. Our Google Ads management starts from $1,200 per month as a flat fee, not a percentage of ad spend, and is scoped to the size of the account and the work involved. For a fuller picture, read our guide to Google Ads costs in Australia.

Yes, with a different setup. Procurement buyers search less often and with more specific terms, so campaigns target narrow capability and supplier searches, protect your brand during a shortlist, exclude job seekers and consumers, and measure qualified pipeline over a long sales cycle rather than leads per week.

Often less than you would in Sydney or Melbourne, because the valuable searches are narrower. Enough for each campaign to gather conversion data, scoped against what a new client is worth. We model a starting budget before you commit.

If the unit economics work, yes. For B2G and professional services, one qualified enquiry can justify months of spend. Whether it is worth it is a maths question: what a client is worth, what it costs to win one and how well the landing page converts. We work that out before you spend.

A good Google Ads agency can explain where your current account is losing money before it proposes anything, tracks conversions properly and reports on enquiries and pipeline rather than clicks. Ask who will work in the account, how often, and what they will change first. We are a Google Partner, but judge any agency on its case studies and reporting, not its badge.

Yes. Google Ads was called Google AdWords until 2018, and plenty of Canberra accounts still run structure from that era. Most engagements start with an audit of the account you already have: campaigns, search terms, conversion tracking, bidding and landing pages. You keep the account and its history, and we show you what we would change and why before we change it.

Yes. The account, its data and its history are yours. We work in it with access you grant, and every change is visible to you.

Ads can show the day they launch, but campaigns usually need weeks of conversion data before bidding settles. In low-volume B2G accounts, judging results takes longer, so we report on leading indicators such as qualified enquiries in the first month while pipeline builds.

Yes, through our SEO & search performance capability. Paid search buys visibility now while organic traffic builds, and the search-term data from each sharpens the other. A Google Ads-only engagement is just as normal.

We are a specialist search agency, not a full-service digital marketing agency. Where paid social helps the search programme, for example remarketing people who arrived through search, we run it as part of paid search, not as a standalone service.

Google Ads management starts with a 3-month minimum term, then continues month to month. The account is yours, so if you leave, the campaigns, data and history stay with you.