Google Ads agency Australia

Google Search ads put your text ads in the Google search results at the moment high intent customers are searching for what you sell. Search campaigns built on strategic keyword targeting are where most paid advertising returns its money. For lead generation and considered purchases, it is usually where the budget should start.

Our search campaigns are built on:

• keyword research valued against what a lead or sale is worth
• campaign structure and ad groups organised by search intent
• match types chosen deliberately, not left on broad by default
• negative keywords maintained every week to cut wasted spend
• ad variations tested to lift ad relevance, click through rate and conversion rate

Google Shopping ads show your products, price and store directly in the search results. For ecommerce brands chasing online sales, they live or die on the product feed and on margin, so we treat the feed as a commercial asset: titles, attributes and product segmentation built around what sells and what makes money.

Performance Max campaigns can scale an account quickly, but left alone they can absorb brand searches and hide where the money goes. We run them with brand exclusions, clean conversion data, separate asset groups and spend we can account for, and only where they earn their place.

YouTube ads, video campaigns, image ads on partner websites and Demand Gen reach people before they search. We use them where they serve the search programme and your wider digital strategy, usually once search is profitable, to build demand that search then converts.

Most website visitors do not convert the first time. Remarketing, with smart audience segmentation, brings the warmest of them back with a message that matches what they looked at, and is often among the cheapest conversions in the account.

Conversion tracking is the foundation every other decision rests on. We set up and audit Google Ads conversion actions, GA4 and Google Tag Manager, server-side tagging where it helps, and offline conversions from your CRM, so bidding optimises toward real customers instead of form fills that never become sales.

Ads and landing pages work as one system. We write ads and test them, and either improve the landing page directly or brief your team on what to change. Ad relevance and landing page experience feed Quality Score and ad rank, so even the best ads cost more when the landing page performance is weak.

This is where most accounts leak and wasted spend builds up. We manage campaigns individually, choose bid strategies campaign by campaign, set them against target cost per lead or return on ad spend, give each campaign its own ad budget, and cut the campaigns that buy traffic without producing sales.

There are two costs: your ad spend, which you pay Google directly, and our management fee. Our Google Ads management starts from $1,200 per month as a flat fee, not a percentage of ad spend, and is scoped to the size of the account and the work involved. A fee that grows when you spend more pays the agency for spending your money, which is the wrong incentive. For a fuller picture of what Google Ads costs, read our guide to Google Ads costs in Australia.

Enough for each campaign to gather conversion data, which depends on your category's cost per click and how many conversions you need each month. A small ad budget spread across many keywords rarely learns anything, and at very low spend a management fee can take too much of the budget. We model a starting budget from your conversion value before you commit, and tell you if Google Ads is not the right move yet.

If the unit economics work, yes. Google advertising is one of the few channels that puts your business in front of potential customers at the moment they search for what you sell. Whether it is worth it is a maths question: what a customer is worth, what it costs to win one and how well the landing page converts. We work that out before you spend.

A good Google Ads agency can explain where your current account is losing money before it proposes anything, tracks conversions properly and reports on leads and revenue rather than clicks. Ask who will work in the account, how often, and what they will change first, and be wary of anyone who guarantees results. We are a Google Partner agency with certified Google Ads specialists, but judge any Google advertising agency on its case studies and reporting, not its badge.

That an agency meets Google's spend and performance thresholds across its managed accounts and that its team holds current Google Ads certifications. Google Premier Partner status is the higher tier and reflects spend scale as much as anything. Neither tells you how your account will perform, so judge an agency on its results and how it reports them.

Yes. Most engagements start with an audit of the account you already have, including any structure left over from the Google AdWords era: campaign structure, search terms, conversion tracking, bidding and landing pages. You keep the account and its history, and we show you what we would change and why before we change it.

Yes. The account, its data and its history are yours. We work inside your account with access you grant, never a holding account, and every change is visible to you.

When there is no proven demand for what you sell, when the unit economics do not stack up, or when the landing page cannot convert the click. Paid search amplifies what already works; it does not fix the offer. A good Google Ads agency would rather tell you that than take an engagement that cannot work, and Google Ads success depends on getting this right first.

Yes, through our SEO & search performance capability. Paid search captures demand in the Google search results now while organic search builds, which is what makes Google Ads work harder, and the search-term data from each sharpens the other. A Google Ads-only engagement is just as normal.

Yes. We run Google Ads for businesses across Australia, with pages for Newcastle, Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, the Gold Coast and Hobart below.

Google Ads management starts with a 3-month minimum term, then continues month to month. The account is yours, so if you leave, the campaigns, data and history stay with you.