Get ranked and cited, across every AI search surface.
Most agencies sell AI SEO as a bolt-on. We run it as one engine. Firewire briefs SEO, Google Ads and AI search off a single keyword-to-revenue map, so your brand earns the #1 organic result, the paid result, and the citation inside the AI answer buyers read first. One brand, three surfaces, one plan.
600+ #1 rankings: non-brand keywords where client sites hold position 1 in Australian Google results, per Ahrefs, June 2026. The two largest client sites are counted at a 250-keyword cap each, so the true figure is higher.
Most agencies now sell AI search as a separate GEO package running alongside your SEO. The moment you split it off like that, you break the thing that makes it work. AI search engines do not invent their answers. They draw on the same web traditional search indexes, weighted toward sources that are already trusted, structured and consistent.
The entity and schema foundation that makes Google read your business cleanly is the same foundation that makes your pages rank, and the same one that gets you quoted inside an AI generated answer. Build it once and three surfaces benefit. Build it three times in three silos and you pay three times for a job that reinforces itself when it is done together.
Buyers do not use different intent when they open ChatGPT instead of Google. Same question, different interface. When SEO, Google Ads and AI search are briefed off one keyword-to-revenue map, a single query gets worked across the organic result, the paid result and the AI answer at once. Our <a href="/geo-agency/">GEO service</a> runs the AI-citation half in depth; our <a href="/seo-agency/">SEO service</a> is the foundation it sits on.
Every Firewire engagement runs on the same three-phase framework, whether the surface is a Google ranking or an AI citation. Earned Presence is descriptive, not a trademark.
We map organic search, paid search and AI search against your P&L. Every keyword is tied to a product margin, every competitor benchmarked on both surfaces, and every priority AI engine checked for where your brand surfaces today. You walk out of week one with one view of where revenue is being left on the table.
Technical foundation, content engine, entity and schema signals, and AI citation engineering, built as one system. Every brief, redirect and schema decision ladders back to a revenue-generating query. Paid and organic are briefed against the same map, and the AI search layer is engineered into the same pages rather than bolted on afterward.
Direct revenue attribution on the SEO and Google Ads work, leading indicators on the AI search work, and an honest line between the two. If a tactic is not moving the number, it is cut at the next review. No single invented AI score dressed up as revenue.
Site architecture, crawlability, indexation, Core Web Vitals and internal linking, engineered so both search engines and AI crawlers can read your site cleanly. Technical SEO is the floor everything else compounds on, and it is where every engagement starts.
Titles, headings, internal links and content matched to commercial search intent, so the queries that convert land on the pages built to close them. Classic search engine optimisation done against revenue, not word count.
Structured data built so AI systems understand who you are and what you sell, plus entity disambiguation across Wikidata, your site and third-party sources. For Ampcontrol this meant product-level Schema.org across the battery storage range, a direct contributor to its ChatGPT source-#1 citation.
Optimising for Google AI Overviews, AI Mode and the AI answers that reach buyers before a click. We restructure key pages the way models read them: a clean answer in the first 80 words, structured comparisons, original data and entity-consistent phrasing.
Editorially-led content briefed against revenue queries, produced with AI-powered assistance and gated by a human expert and a fact-check step before anything ships. AI tools draft fast, but nothing publishes without a specialist verifying every claim.
Our own in-house tooling tracks AI visibility across five engines, so the AI search work is measured rather than guessed. This is where the no-attribution-theatre promise gets teeth.
Google Business Profile, map-pack rankings and citation consistency, so brands with physical demand show up where nearby buyers search, on Google and increasingly inside local AI answers. See our <a href="/local-seo/">local SEO service</a>.
Live dashboards through Marko, our client reporting layer, covering organic revenue, paid performance, SERP positions and AI citation trends in one place. Marko shows you the numbers. It does not write your copy.
To be useful, the work has to be focused. Here is what we explicitly do not do, so you can judge fit before the first call.
We will not hand you a single invented AI score and call it revenue. SEO and Ads are attributed to revenue directly; AI search is reported in leading indicators, honestly labelled.
No unedited AI content ships. Every page is written with AI tools, then verified and edited by a human specialist against Google's quality guidelines before it goes live.
We do not chase rankings or citations that sit on queries with no commercial value. If a query does not pay, it gets deprioritised.
Engagements run on a short minimum, then month to month with quarterly reviews against the P&L. If we are not the right partner anymore, we say so first.
A real timeline for an Australian AI SEO engagement, built from what actually happens for the average Firewire client.
A senior strategist scopes the engagement and delivers a first-pass diagnostic: your current organic share, your paid position, and a baseline of where your brand surfaces across five AI engines. You leave with a prioritised map of where revenue is being left on the table on both surfaces.
Technical foundation fixed in priority order. The keyword-to-revenue map built. Entity and schema work shipped so AI systems can read your business. First content briefed and live. Reporting dashboards switched on.
Weekly walkthroughs against revenue. The content engine producing briefed, human-gated pages every month. AI citation tracking live across engines. By the end of month three, both your organic revenue trajectory and your AI visibility trend are visible against the pre-engagement baseline.
Hobbies Direct was ranking for generic hobby terms, but the traffic rarely turned into sales. Ads spend was climbing while margin wasn't.
We mapped every keyword to a product margin, rebuilt the account architecture around the highest-LTV categories, and synced SEO briefs with Shopping feeds so paid and organic reinforced each other on every buying query.
Firewire built the attribution framework before any content was created, so we always had clean data on what each channel contributed. The SEO wasn't cannibalising paid. It was bringing in customers we weren't reaching before. We would recommend them without hesitation.
Proof on both surfaces: the organic and paid results, and the AI citations. Every figure verified before it shipped.
See all case studies“Ranking for everything except the queries that pay the bills.”
Owned the page, twice. A P&L-mapped keyword strategy that synced paid and organic on every revenue query, so they own the page, twice.
You work directly with the senior specialists doing the work, not an account manager relaying to an offshore team.
Every quote here is from a real Firewire client. Numbers tied to verified analytics data.
We engaged Firewire to overhaul our SEO. They have incredible knowledge and understanding of SEO and have increased our organic traffic by 680%. Their work is high quality and produces results.
A remote-first team rooted in Newcastle, NSW. Working with brands in every Australian capital, on Google Search and, increasingly, local AI answers.
Thirty minutes with a senior Firewire strategist. You walk away knowing which of the five AI engines name your brand today, which name a competitor instead, and the category queries where closing that gap actually pays. We map the SEO, Google Ads and AI search moves behind each one.
