Google Ads agency Melbourne

Search ads put you in the search results at the moment potential customers are looking for what you sell. For lead generation and considered purchases, it is usually where the budget should start.

Our search campaigns are built on:

• search terms valued against what a lead or sale is worth
• ad groups organised by intent, with the right keywords in each
• match types chosen deliberately, not left on broad by default
• negative keywords maintained every week
• location targeting set to where customers actually convert

For Melbourne retailers and ecommerce brands, Performance Max and Shopping usually carry most of the revenue. We treat the product feed as a commercial asset and run Performance Max with brand exclusions, clean conversion data and spend we can account for, so it does not take credit for sales you would have won anyway.

YouTube, display and Demand Gen campaigns increase visibility with the right audience before they search, and remarketing brings back people who visited and left. We use them where they serve the search programme, not as a separate advertising channel to fill the budget.

Proper conversion tracking is the foundation every other decision rests on. We audit and fix conversion actions, Google Analytics 4 and Google Tag Manager, and connect offline conversions from your CRM where we can, so bidding optimises toward real customers instead of form fills that never become sales.

Ads and landing pages work as one system: the page has to keep the promise the ad made. We write and test ad copy to lift click through rate and send qualified traffic, and either improve the landing pages directly or brief your team on what lifts conversion rates. Ad relevance and page experience feed Quality Score, so a weak page makes every click cost more.

This is where most accounts leak. We choose bid strategies campaign by campaign, set them against target cost per lead or return on ad spend, move budget toward campaigns that return it, and cut the ones that buy traffic without producing sales.

There are two costs: your ad spend, paid to Google, and our management fees. Our management starts from $1,200 per month as a flat fee, not a percentage of what you spend, and is scoped to the size of the account and the work involved. For a fuller picture, read our guide to Google Ads costs in Australia.

Enough for the campaigns to gather conversion data quickly, which depends on your category's cost per click and how many conversions you need each month. In contested categories, a small budget spread across many keywords rarely learns anything. We model a starting budget from your conversion value before you commit.

A good Google Ads agency can explain where your current account is losing money before it proposes anything, tracks conversions properly and reports on leads and sales rather than clicks. Ask who will work in the account, how often, and what they will change first. We are a Google Partner, but judge any agency on its case studies and reporting, not its badge.

It depends on what you need. A full-service agency spreads its attention across many channels and platforms. A specialist PPC agency goes deeper on Google Ads: account structure, conversion data and the weekly work that cuts waste. If PPC is a large part of your advertising spend, depth usually matters more than breadth.

If the unit economics work, yes. Google Ads reaches buyers at the moment they search for what you sell. Whether it is worth it is a maths question: what a customer is worth, what it costs to win one and how well the landing page converts. We work that out before you spend.

Yes. Most engagements start with an audit of the account you already have: campaign structure, search terms, conversion tracking, bidding and landing pages. You keep the account and its history, and we show you what we would change and why before we change it.

Yes. The account, its data and its history are yours. We work in it with access you grant, and every change is visible to you.

Ads can show the day they launch, but campaigns usually need four to eight weeks of conversion data before bidding settles and results can be judged fairly. Account rebuilds and new Performance Max campaigns can take months rather than weeks.

Yes, through our SEO & search performance capability. Google Ads buys visibility now while organic builds, and the search-term data from each sharpens the other. A paid-only engagement is just as normal.

Not as a standalone service. Where paid social helps the search programme, for example remarketing people who arrived through search, we run it as part of the search programme.

Google Ads management starts with a 3-month minimum term, then continues month to month. The account is yours, so if you leave, the campaigns, data and history stay with you.