Google Ads Perth

Search ads capture ready-to-buy demand at the moment someone searches for what you sell. For service based businesses, it is where the budget should start.

Our search campaigns are built on:

• keywords valued against what a lead or job is worth
• ad groups organised by intent, with the right keywords in each
• negative keywords maintained every week
• location targeting set to where you work, not all of Perth
• ad scheduling matched to when WA customers actually convert

For WA retailers and ecommerce brands, Shopping and Performance Max usually carry most of the revenue. We treat the product feed as a commercial asset and run Performance Max with brand exclusions, clean conversion data and spend we can account for.

Tracking is the foundation every other decision rests on. We audit and fix conversion actions, GA4 and Google Tag Manager, and connect offline conversions from your CRM where we can, so you see completed jobs and sales, not just leads, and bidding optimises toward them.

Ads and pages work as one system. We write and test ad copy with real WA relevance, and either improve the page directly or brief your team to lift conversion rates. A higher Quality Score lowers what each click costs, and the landing page is a large part of it.

This is where most accounts lose money. We choose bid strategies campaign by campaign, set them against target acquisition costs, move more budget toward campaigns that return it, and cut the ones that buy clicks without producing sales.

There are two costs: your ad spend, paid to Google, and our management fee. Our management starts from $1,200 per month as a flat fee, not a percentage of ad spend, and is scoped to the size of the account and the work involved. For a fuller picture, read our guide to Google Ads costs in Australia.

If the unit economics work, yes. Google Ads reaches buyers at the moment they search for what you sell. Whether it is worth it is a maths question: what a customer is worth, what it costs to win one and how well the landing page converts. We work that out before you spend, and tell you plainly if it does not make sense yet.

Enough for the campaigns to gather conversion data, which depends on your category's cost per click and how many conversions you need each month. A small budget spread across all of Perth rarely learns anything. We model a starting budget from your conversion value and service area before you commit.

Yes, when the account is built for it. Local services live on calls and booked jobs, so we target the suburbs you actually service, schedule ads for when customers call, and track completed jobs rather than enquiries alone, so you see the true cost per job.

A good Google Ads agency can explain where your current account is losing money before it proposes anything, tracks conversions properly and reports on leads and revenue rather than traffic. Ask who will work in the account, how often, and what they will change first. We are a Google Partner, but judge any agency on its case studies and reporting, not its badge.

Not necessarily. What matters is whether the people running the account understand how WA customers search and buy, work in the account every week and report against your numbers. Perth engagements are run directly by the specialists responsible for the strategy and the account, with every change visible to you.

Yes. Most engagements start with an audit of the account you already have: campaign setup, search terms, conversion tracking, bidding and landing pages. You keep the account and its history, and we show you what we would change and why before we change it.

Yes. The account, its data and its history are yours. We work in it with access you grant, and every change is visible to you.

Yes, through our SEO & search performance capability. Running Google Ads captures demand now while organic builds, and the search-term data from each sharpens the other. A Google Ads-only engagement is just as normal.

Google Ads management starts with a 3-month minimum term, then continues month to month. The account is yours, so if you leave, the campaigns, data and history stay with you.