Who gets found first in business lending.

One measure of how Australians find business lending, across Google, AI answers, social platforms and brand demand. 382 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1NAB49.0

#2Commonwealth Bank41.6

#3Westpac35.5

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 49.0 NAB

7.4 points clear of Commonwealth Bank, who sits at 41.6.

The chase 41.6–27.3 3 brands chasing

Commonwealth Bank 41.6
Westpac 35.5
ANZ 27.3

The deciding channel 30% AI visibility

NAB 51.0
Tradiespace 42.9

At 30% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score NAB 55.0

AI 30% of the score NAB 51.0

Social 15% of the score Become 45.1 · #28 overall

Demand 10% of the score Judo Bank 48.6 · #26 overall

The board · August 2026

1 Move — NAB nab.com.au Search 55.0 AI 51.0 Social 40.2 Demand 28.8 49.0

2 Move — Commonwealth Bank commbank.com.au Search 51.4 AI 39.7 Social 26.8 Demand 25.9 41.6

3 Move — Westpac westpac.com.au Search 34.9 AI 42.6 Social 28.2 Demand 27.5 35.5

4 Move — ANZ anz.com.au Search 17.6 AI 34.9 Social 40.1 Demand 28.6 27.3

5 Move — Prospa prospa.com Search 10.2 AI 42.1 Social 12.1 Demand 36.6 22.7

6 Move — Business.gov.au business.gov.au Search 23.8 AI 19.5 Social 19.0 Demand 0.0 19.4

7 Move — ScotPac scotpac.com.au Search 7.3 AI 37.3 Social 0.0 Demand 26.7 17.2

8 Move — Emu Money emumoney.com.au Search 13.0 AI 35.0 Social 0.0 Demand 0.0 16.4

9 Move — Moula moula.com.au Search 3.2 AI 36.3 Social 0.0 Demand 22.5 14.6

10 Move — Canstar canstar.com.au Search 16.5 AI 20.1 Social 0.0 Demand 0.0 13.4

11 Move — OnDeck ondeck.com.au Search 3.2 AI 32.5 Social 14.2 Demand 0.0 13.3

12 Move — Tradiespace tradiespace.com.au Search 0.0 AI 42.9 Social 0.0 Demand 0.0 12.9

13 Move — Money.com.au money.com.au Search 3.4 AI 38.0 Social 0.0 Demand 0.0 12.9

14 Move — FundingCheck fundingcheck.com.au Search 0.0 AI 40.3 Social 0.0 Demand 0.0 12.1

15 Move — Liberty Financial liberty.com.au Search 7.5 AI 20.2 Social 17.1 Demand 0.0 12.0

16 Move — Lend.com.au lend.com.au Search 0.0 AI 17.8 Social 43.2 Demand 0.0 11.8

17 Move — Capify capify.com.au Search 3.2 AI 28.9 Social 9.7 Demand 0.0 11.6

18 Move — Suncorp Bank suncorpbank.com.au Search 10.1 AI 18.2 Social 7.7 Demand 2.9 11.4

19 Move — Finder finder.com.au Search 0.0 AI 34.3 Social 5.3 Demand 0.0 11.1

20 Move — Bizcap bizcap.com.au Search 3.3 AI 28.4 Social 5.6 Demand 0.0 10.8

Head to head

Compare two brands.

Your brandTheir brand

NABRank #149.0

SearchAISocialDemand

Commonwealth BankRank #241.6

No channel wins

Search discoverability55.051.4AI visibility51.039.7Social discoverability40.226.8Brand demand28.825.9

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

20 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example NAB, ranked first on business lending

49.0 of 100

NAB scores 49.0

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +24.8 55.0 scored × 45% AI visibility +15.3 51.0 scored × 30% Social discoverability +6.0 40.2 scored × 15% Brand demand +2.9 28.8 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in business lending is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

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What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels