Who gets found first in superannuation.

One measure of how Australians find superannuation, across Google, AI answers, social platforms and brand demand. 299 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1AustralianSuper66.0

#2Australian Taxation Office49.5

#3Australian Retirement Trust47.2

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 66.0 AustralianSuper

16.5 points clear of Australian Taxation Office, who sits at 49.5.

The chase 49.5–40.6 3 brands chasing

Australian Taxation Office 49.5
Australian Retirement Trust 47.2
Aware Super 40.6

The deciding channel 30% AI visibility

AustralianSuper 68.5
Canstar 59.5

At 30% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score AustralianSuper 64.8

AI 30% of the score AustralianSuper 68.5

Social 15% of the score Australian Retirement Trust 73.8 · #3 overall

Demand 10% of the score Aware Super 64.3 · #4 overall

The board · August 2026

1 Move — AustralianSuper australiansuper.com Search 64.8 AI 68.5 Social 66.7 Demand 62.7 66.0

2 Move — Australian Taxation Office ato.gov.au Search 63.3 AI 38.9 Social 37.7 Demand 37.1 49.5

3 Move — Australian Retirement Trust australianretirementtrust.com.au Search 37.2 AI 43.8 Social 73.8 Demand 62.7 47.2

4 Move — Aware Super aware.com.au Search 26.2 AI 41.0 Social 67.1 Demand 64.3 40.6

5 Move — MoneySmart moneysmart.gov.au Search 44.6 AI 47.9 Social 6.7 Demand 16.1 37.1

6 Move — Canstar canstar.com.au Search 30.7 AI 59.5 Social 5.0 Demand 15.4 34.0

7 Move — Hostplus hostplus.com.au Search 0.0 AI 45.6 Social 53.1 Demand 64.3 28.1

8 Move — Industry Super Australia industrysuper.com Search 11.5 AI 34.7 Social 57.4 Demand 0.0 24.2

9 Move — Australian Ethical australianethical.com.au Search 8.3 AI 39.6 Social 23.1 Demand 44.2 23.5

10 Move — UniSuper unisuper.com.au Search 0.0 AI 39.3 Social 46.8 Demand 12.8 20.1

11 Move — Rest Super rest.com.au Search 10.5 AI 5.2 Social 41.0 Demand 57.4 18.2

12 Move — Choice choice.com.au Search 0.0 AI 27.7 Social 55.8 Demand 12.8 17.9

13 Move — SuperRatings superratings.com.au Search 3.7 AI 37.9 Social 25.6 Demand 0.0 16.9

14 Move — Vanguard Super vanguard.com.au Search 0.0 AI 30.5 Social 51.2 Demand 0.0 16.8

15 Move — Finder finder.com.au Search 0.0 AI 44.5 Social 6.0 Demand 14.3 15.7

16 Move — Colonial First State cfs.com.au Search 3.2 AI 9.5 Social 47.6 Demand 38.9 15.3

17 Move — AMP amp.com.au Search 13.1 AI 6.6 Social 11.0 Demand 46.1 14.1

18 Move — Cbus cbussuper.com.au Search 3.2 AI 4.4 Social 31.0 Demand 58.2 13.2

19 Move — HESTA hesta.com.au Search 0.0 AI 11.6 Social 22.2 Demand 61.0 12.9

20 Move — Future Super futuresuper.com.au Search 3.5 AI 28.6 Social 12.4 Demand 0.0 12.0

Head to head

Compare two brands.

Your brandTheir brand

AustralianSuperRank #166.0

SearchAISocialDemand

Australian Taxation OfficeRank #249.5

No channel wins

Search discoverability64.863.3AI visibility68.538.9Social discoverability66.737.7Brand demand62.737.1

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

20 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example AustralianSuper, ranked first on superannuation

66.0 of 100

AustralianSuper scores 66.0

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +29.1 64.8 scored × 45% AI visibility +20.6 68.5 scored × 30% Social discoverability +10.0 66.7 scored × 15% Brand demand +6.3 62.7 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in superannuation is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

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A note when the numbers change.

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What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels