Who gets found first in savings accounts & digital banking.

One measure of how Australians find savings accounts & digital banking, across Google, AI answers, social platforms and brand demand. 225 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Commonwealth Bank49.4

#2Macquarie Bank44.3

#3Canstar41.5

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 49.4 Commonwealth Bank

5.1 points clear of Macquarie Bank, who sits at 44.3.

The chase 44.3–36.3 3 brands chasing

Macquarie Bank 44.3
Canstar 41.5
Westpac 36.3

Who owns each channel

Search 45% of the score Canstar 48.6 · #3 overall

AI 30% of the score Finder 57.4 · #9 overall

Social 15% of the score ING 82.9 · #6 overall

Demand 10% of the score Ubank 58.9 · #8 overall

The board · August 2026

1 Move — Commonwealth Bank commbank.com.au Search 48.5 AI 47.9 Social 51.3 Demand 55.0 49.4

2 Move — Macquarie Bank macquarie.com.au Search 30.9 AI 44.5 Social 80.5 Demand 49.9 44.3

3 Move — Canstar canstar.com.au Search 48.6 AI 36.7 Social 42.9 Demand 21.4 41.5

4 Move — Westpac westpac.com.au Search 17.1 AI 51.1 Social 58.6 Demand 45.4 36.3

5 Move — NAB nab.com.au Search 19.5 AI 41.1 Social 61.7 Demand 44.2 34.8

6 Move — ING ing.com.au Search 11.1 AI 36.4 Social 82.9 Demand 45.1 32.9

7 Move — ANZ anz.com.au Search 26.2 AI 36.0 Social 28.9 Demand 45.3 31.5

8 Move — Ubank ubank.com.au Search 10.8 AI 29.4 Social 68.2 Demand 58.9 29.8

9 Move — Finder finder.com.au Search 7.3 AI 57.4 Social 26.9 Demand 9.5 25.5

10 Move — BOQ boq.com.au Search 14.7 AI 14.8 Social 49.6 Demand 32.5 21.7

11 Move — Great Southern Bank greatsouthernbank.com.au Search 14.5 AI 29.6 Social 10.0 Demand 22.5 19.2

12 Move — MoneySmart moneysmart.gov.au Search 29.3 AI 20.2 Social 0.0 Demand 0.0 19.2

13 Move — Up Bank up.com.au Search 3.8 AI 19.8 Social 36.7 Demand 50.7 18.2

14 Move — Bendigo Bank bendigobank.com.au Search 15.5 AI 17.6 Social 16.8 Demand 34.2 18.2

15 Move — Money.com.au money.com.au Search 11.4 AI 32.5 Social 20.1 Demand 0.0 17.9

16 Move — Mozo mozo.com.au Search 0.0 AI 50.4 Social 3.6 Demand 10.3 16.7

17 Move — AMP Bank amp.com.au Search 3.6 AI 19.7 Social 49.6 Demand 11.8 16.2

18 Move — Rabobank rabobank.com.au Search 3.7 AI 14.8 Social 38.3 Demand 33.4 15.2

19 Move — Bankwest bankwest.com.au Search 0.0 AI 22.1 Social 33.0 Demand 33.7 15.0

20 Move — HSBC hsbc.com.au Search 0.0 AI 36.0 Social 10.6 Demand 25.1 14.9

Head to head

Compare two brands.

Your brandTheir brand

Commonwealth BankRank #149.4

SearchAIDemand

Macquarie BankRank #244.3

Social

Search discoverability48.530.9AI visibility47.944.5Social discoverability51.380.5Brand demand55.049.9

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

18 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Commonwealth Bank, ranked first on savings accounts & digital banking

49.4 of 100

Commonwealth Bank scores 49.4

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +21.8 48.5 scored × 45% AI visibility +14.4 47.9 scored × 30% Social discoverability +7.7 51.3 scored × 15% Brand demand +5.5 55.0 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in savings accounts & digital banking is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

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A note when the numbers change.

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Who leads the board, and what changed at the top
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What shifted across the four channels