Who gets found first in car insurance.

One measure of how Australians find car insurance, across Google, AI answers, social platforms and brand demand. 116 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Compare the Market51.7

#2Allianz51.1

#3Budget Direct49.6

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 51.7 Compare the Market

0.6 points clear of Allianz, who sits at 51.1.

The chase 51.1–44.4 3 brands chasing

Allianz 51.1
Budget Direct 49.6
AAMI 44.4

Who owns each channel

Search 45% of the score Allianz 62.5 · #2 overall

AI 30% of the score CHOICE 66.5 · #9 overall

Social 15% of the score Budget Direct 73.6 · #3 overall

Demand 10% of the score AAMI 59.8 · #4 overall

The board · August 2026

1 Move — Compare the Market comparethemarket.com.au Search 61.4 AI 41.5 Social 48.3 Demand 44.1 51.7

2 Move — Allianz allianz.com.au Search 62.5 AI 43.5 Social 28.9 Demand 55.9 51.1

3 Move — Budget Direct budgetdirect.com.au Search 32.8 AI 60.6 Social 73.6 Demand 55.9 49.6

4 Move — AAMI aami.com.au Search 44.3 AI 43.2 Social 37.1 Demand 59.8 44.4

5 Move — Canstar canstar.com.au Search 40.8 AI 65.8 Social 17.0 Demand 20.1 42.7

6 Move — NRMA Insurance nrma.com.au Search 31.8 AI 40.9 Social 64.0 Demand 53.9 41.6

7 Move — Youi youi.com.au Search 18.3 AI 49.6 Social 69.8 Demand 54.5 39.0

8 Move — Bingle bingle.com.au Search 20.2 AI 55.2 Social 45.0 Demand 50.6 37.5

9 Move — CHOICE choice.com.au Search 6.3 AI 66.5 Social 42.5 Demand 8.6 30.0

10 Move — Suncorp suncorp.com.au Search 18.7 AI 29.1 Social 39.6 Demand 46.0 27.7

11 Move — iSelect iselect.com.au Search 18.9 AI 42.4 Social 15.2 Demand 31.2 26.6

12 Move — Finder finder.com.au Search 7.6 AI 46.6 Social 37.2 Demand 17.3 24.7

13 Move — QBE qbe.com Search 13.1 AI 36.3 Social 23.9 Demand 41.9 24.6

14 Move — RACV racv.com.au Search 10.2 AI 35.2 Social 26.0 Demand 54.2 24.5

15 Move — ROLLiN' Insurance rollininsurance.com.au Search 16.3 AI 33.0 Social 34.9 Demand 0.0 22.5

16 Move — RACQ racq.com.au Search 3.1 AI 18.4 Social 26.1 Demand 50.9 15.9

17 Move — Shannons shannons.com.au Search 3.1 AI 26.7 Social 11.1 Demand 45.9 15.6

18 Move — Drive drive.com.au Search 0.0 AI 18.8 Social 65.4 Demand 0.0 15.5

19 Move — GIO gio.com.au Search 0.0 AI 14.4 Social 32.5 Demand 51.5 14.4

20 Move — Australian Seniors Insurance seniors.com.au Search 3.8 AI 36.0 Social 2.4 Demand 0.0 12.9

Head to head

Compare two brands.

Your brandTheir brand

Compare the MarketRank #151.7

Social

AllianzRank #251.1

SearchAIDemand

Search discoverability61.462.5AI visibility41.543.5Social discoverability48.328.9Brand demand44.155.9

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

21 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Compare the Market, ranked first on car insurance

51.7 of 100

Compare the Market scores 51.7

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +27.5 61.4 scored × 45% AI visibility +12.5 41.5 scored × 30% Social discoverability +7.3 48.3 scored × 15% Brand demand +4.4 44.1 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in car insurance is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the car insurance board, in your inbox when it publishes.

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What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels