Who gets found first in travel insurance.

One measure of how Australians find travel insurance, across Google, AI answers, social platforms and brand demand. 209 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Allianz Australia53.7

#2InsureandGo37.0

#3Compare the Market34.9

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 53.7 Allianz Australia

16.7 points clear of InsureandGo, who sits at 37.0.

The chase 37.0–33.7 3 brands chasing

InsureandGo 37.0
Compare the Market 34.9
Canstar 33.7

The deciding channel 45% Search discoverability

Allianz Australia 52.7
Compare the Market 44.9

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Allianz Australia 52.7

AI 30% of the score InsureandGo 73.6 · #2 overall

Social 15% of the score Which 89.9 · #15 overall

Demand 10% of the score Cover-More 61.7 · #5 overall

The board · August 2026

1 Move — Allianz Australia allianz.com.au Search 52.7 AI 64.5 Social 51.1 Demand 29.2 53.7

2 Move — InsureandGo insureandgo.com.au Search 23.0 AI 73.6 Social 20.4 Demand 15.5 37.0

3 Move — Compare the Market comparethemarket.com.au Search 44.9 AI 10.7 Social 54.6 Demand 32.9 34.9

4 Move — Canstar canstar.com.au Search 35.9 AI 37.5 Social 27.5 Demand 22.2 33.7

5 Move — Cover-More covermore.com.au Search 17.0 AI 44.8 Social 33.1 Demand 61.7 32.2

6 Move — Australia Post auspost.com.au Search 38.1 AI 32.1 Social 5.6 Demand 40.0 31.6

7 Move — Southern Cross Travel Insurance scti.com.au Search 15.3 AI 31.7 Social 41.0 Demand 45.1 27.1

8 Move — Tick Travel Insurance tickinsurance.com.au Search 21.7 AI 34.1 Social 40.6 Demand 0.0 26.1

9 Move — Smartraveller smartraveller.gov.au Search 27.9 AI 35.9 Social 13.7 Demand 0.0 25.4

10 Move — Qantas Insurance insurance.qantas.com Search 15.4 AI 34.7 Social 12.4 Demand 45.1 23.7

11 Move — CHOICE choice.com.au Search 6.8 AI 42.9 Social 39.7 Demand 15.5 23.4

12 Move — Finder finder.com.au Search 0.0 AI 57.5 Social 26.2 Demand 15.4 22.7

13 Move — 1Cover 1cover.com.au Search 6.9 AI 41.3 Social 15.0 Demand 48.6 22.6

14 Move — Fast Cover fastcover.com.au Search 0.0 AI 44.0 Social 31.2 Demand 39.9 21.9

15 Move — Which which.co.uk Search 0.0 AI 28.1 Social 89.9 Demand 0.0 21.9

16 Move — AllClear allcleartravel.com.au Search 7.6 AI 48.4 Social 5.4 Demand 27.6 21.5

17 Move — Medibank medibank.com.au Search 14.4 AI 30.4 Social 10.0 Demand 41.6 21.3

18 Move — Freely freely.me Search 6.9 AI 31.8 Social 29.9 Demand 32.8 20.4

19 Move — Budget Direct budgetdirect.com.au Search 15.3 AI 31.7 Social 0.0 Demand 38.2 20.2

20 Move — Bupa bupatravelinsurance.com.au Search 18.3 AI 8.2 Social 10.6 Demand 43.4 16.6

Head to head

Compare two brands.

Your brandTheir brand

Allianz AustraliaRank #153.7

SearchSocialDemand

InsureandGoRank #237.0

Search discoverability52.723.0AI visibility64.573.6Social discoverability51.120.4Brand demand29.215.5

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

19 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Allianz Australia, ranked first on travel insurance

53.7 of 100

Allianz Australia scores 53.7

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +23.7 52.7 scored × 45% AI visibility +19.4 64.5 scored × 30% Social discoverability +7.7 51.1 scored × 15% Brand demand +2.9 29.2 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in travel insurance is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the travel insurance board, in your inbox when it publishes.

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What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels