Who gets found first in investing & share trading.

One measure of how Australians find investing & share trading, across Google, AI answers, social platforms and brand demand. 265 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1CommSec59.4

#2ASX41.5

#3Canstar34.0

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 59.4 CommSec

17.9 points clear of ASX, who sits at 41.5.

The chase 41.5–29.1 3 brands chasing

ASX 41.5
Canstar 34.0
Commonwealth Bank 29.1

The deciding channel 45% Search discoverability

CommSec 66.5
Canstar 42.2

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score CommSec 66.5

AI 30% of the score CMC Markets 51.0 · #5 overall

Social 15% of the score ASX 83.5 · #2 overall

Demand 10% of the score CommSec 66.2

The board · August 2026

1 Move — CommSec commsec.com.au Search 66.5 AI 48.3 Social 55.7 Demand 66.2 59.4

2 Move — ASX asx.com.au Search 25.8 AI 48.0 Social 83.5 Demand 29.3 41.5

3 Move — Canstar canstar.com.au Search 42.2 AI 48.8 Social 2.4 Demand 0.0 34.0

4 Move — Commonwealth Bank commbank.com.au Search 27.3 AI 17.9 Social 40.1 Demand 54.4 29.1

5 Move — CMC Markets cmcmarkets.com Search 3.7 AI 51.0 Social 60.7 Demand 17.9 27.9

6 Move — Stake hellostake.com Search 0.0 AI 43.2 Social 68.2 Demand 28.5 26.0

7 Move — Moomoo moomoo.com Search 0.0 AI 40.9 Social 72.7 Demand 13.2 24.5

8 Move — Interactive Brokers interactivebrokers.com.au Search 14.2 AI 35.7 Social 41.7 Demand 11.1 24.5

9 Move — Vanguard vanguard.com.au Search 10.3 AI 23.9 Social 69.6 Demand 21.9 24.4

10 Move — Westpac westpac.com.au Search 26.4 AI 13.7 Social 23.7 Demand 48.4 24.4

11 Move — Forbes forbes.com Search 27.6 AI 28.7 Social 0.0 Demand 0.0 21.0

12 Move — Pearler pearler.com Search 0.0 AI 32.1 Social 66.8 Demand 6.8 20.3

13 Move — IG ig.com Search 10.5 AI 25.3 Social 33.3 Demand 23.0 19.6

14 Move — Raiz raizinvest.com.au Search 12.8 AI 27.6 Social 10.4 Demand 31.3 18.7

15 Move — Wise wise.com Search 20.6 AI 28.3 Social 2.9 Demand 2.3 18.4

16 Move — BetaShares betashares.com.au Search 0.0 AI 28.6 Social 63.1 Demand 0.0 18.0

17 Move — SelfWealth selfwealth.com.au Search 0.0 AI 39.0 Social 28.6 Demand 2.3 16.2

18 Move — MoneySmart moneysmart.gov.au Search 32.0 AI 4.2 Social 0.0 Demand n/m 15.7

19 Move — Finder finder.com.au Search 3.4 AI 38.7 Social 2.4 Demand 0.0 13.5

20 Move — Webull webull.com.au Search 0.0 AI 33.8 Social 21.5 Demand 0.0 13.4

Head to head

Compare two brands.

Your brandTheir brand

CommSecRank #159.4

SearchAIDemand

ASXRank #241.5

Social

Search discoverability66.525.8AI visibility48.348.0Social discoverability55.783.5Brand demand66.229.3

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

19 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example CommSec, ranked first on investing & share trading

59.4 of 100

CommSec scores 59.4

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +29.9 66.5 scored × 45% AI visibility +14.5 48.3 scored × 30% Social discoverability +8.4 55.7 scored × 15% Brand demand +6.6 66.2 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in investing & share trading is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

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