Food & Beverage.

Find your brand in food & beverage

Leading the categorySeptember 2026

#1Dan Murphy'sAlcohol27.2

#2CHOICEMeal kits23.4

#3MacrosMeal kits19.6

Every food & beverage board on the index, scored nationally on the same four channels: search, AI answers, social and brand demand. Boards are added by category, never on request from a single brand.

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

Boards · Food & Beverage

Every board in the category.

Each board is scored on its own keyword set against its own field. A brand can lead one and sit mid-table on another.

Meal kits Macros leads Alcohol Dan Murphy's leads

Category leaderboard · September 2026

Who gets found across food & beverage.

Scored across every board in the category, so a brand missing from a board counts as zero there.

1 Move — Dan Murphy's danmurphys.com.au Search 29.9 AI 29.6 Social 21.5 Demand 16.6 27.2

2 Move — CHOICE choice.com.au Search 4.5 AI 45.8 Social 39.0 Demand 18.6 23.4

3 Move — Macros macros.com.au Search 18.3 AI 21.9 Social 24.2 Demand 12.6 19.6

4 Move — BWS bws.com.au Search 20.1 AI 20.8 Social 10.3 Demand 18.8 18.7

5 Move — Dineamic dineamic.com.au Search 17.8 AI 15.7 Social 8.1 Demand 16.4 15.6

6 Move — Bondi Meal Prep bondimealprep.com.au Search 17.6 AI 22.1 Social 5.7 Demand 0.0 15.4

7 Move — The Dinner Ladies dinnerladies.com.au Search 17.3 AI 16.5 Social 8.9 Demand 0.0 14.1

8 Move — Youfoodz youfoodz.com Search 8.7 AI 14.2 Social 22.6 Demand 17.3 13.3

9 Move — Lite n' Easy liteneasy.com.au Search 9.3 AI 19.1 Social 10.3 Demand 15.6 13.1

10 Move — Canstar Blue canstarblue.com.au Search 0.0 AI 36.9 Social 8.0 Demand 0.0 12.3

11 Move — HelloFresh hellofresh.com.au Search 2.5 AI 19.4 Social 27.1 Demand 10.5 12.1

12 Move — Liquorland liquorland.com.au Search 8.4 AI 18.0 Social 10.2 Demand 12.4 11.9

13 Move — QuiteLike quitelike.com Search 5.5 AI 13.3 Social 20.1 Demand 12.8 10.8

14 Move — Aldi aldi.com.au Search 0.0 AI 4.3 Social 38.8 Demand 35.0 10.6

15 Move — Coles coles.com.au Search 2.3 AI 8.6 Social 23.7 Demand 34.8 10.6

16 Move — EveryPlate everyplate.com.au Search 0.0 AI 21.1 Social 21.4 Demand 10.6 10.6

17 Move — Dinnerly dinnerly.com.au Search 0.0 AI 17.9 Social 27.1 Demand 7.5 10.2

18 Move — Marley Spoon marleyspoon.com.au Search 2.1 AI 17.0 Social 18.4 Demand 11.1 9.9

19 Move — Woolworths woolworths.com.au Search 2.2 AI 3.5 Social 28.9 Demand 33.0 9.6

20 Move — Wine Companion winecompanion.com.au Search 3.2 AI 23.3 Social 7.8 Demand 0.0 9.6

Channel leaders

Nobody owns all 4.

3 different brands lead the 4 channels in food & beverage. Ranking on Google and being named in an AI answer are not the same job.

Search discoverability Dan Murphy's 29.9 #1 in category on alcohol

AI visibility CHOICE 45.8 #2 in category on meal kits

Social discoverability CHOICE 39.0 #2 in category on meal kits

Brand demand Aldi 35.0 #14 in category on meal kits

Head to head

Compare two brands.

Your brandTheir brand

Dan Murphy'sRank #127.2

CHOICERank #223.4

AISocialDemand

Search discoverability29.94.5AI visibility29.645.8Social discoverability21.539.0Brand demand16.618.6

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

Category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Dan Murphy's, ranked first on alcohol

27.2 of 100

Dan Murphy's scores 27.2

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +13.4 29.9 scored × 45% AI visibility +8.9 29.6 scored × 30% Social discoverability +3.2 21.5 scored × 15% Brand demand +1.7 16.6 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Questions

What brands ask us first.

My brand is not on a board. Why?

Nobody picks the list. Every brand here was named in an AI answer, cited as a source, or ranks for one of the category's buying terms, and a chosen list can only report how the chosen brands did, so it can never surface a challenger. If your category is not listed yet, ask for it below. If it is listed and you are not in the table, you were not returned for any of its keywords, named in any engine answer, or surfaced in any social search.

Can we pay to be included, or to move up?

No. There is no paid placement, no submission fee and no way to influence a score. The method is published and it is the same for every brand on the board, including the ones who are clients and the ones who are not.

Why is a review site ranked against brands?

Because it is genuinely what gets found. Publishers, marketplaces and comparison sites often outrank the brands they write about, and assistants quote them. We label what each entity is and leave it in the table. Filtering them out would delete the finding.

A channel shows n/m instead of a score. Is that a zero?

No. It means we could not measure that channel for that brand this edition, which is not the same as scoring nothing on it. The remaining channels carry the score, and the brand's own panel says so.

Why do some rows show a dash for movement?

Because that board has nothing yet to move against, and we would rather show a dash than print an arrow we cannot stand behind. Movement is a property of the whole field rather than of one row: it needs a previous edition of the same board, scored on the same weights, to rank against. A board gets it on its second edition on the current methodology, so it arrives board by board rather than everywhere at once .

Can we see the data behind our own row?

Yes. Any brand on a board can ask for the keyword set, the engine answers and the social queries its own score was built from. An index that will not show its working to the brands it ranks is just an opinion with a table around it.

Read the full method

Not on the index

Ask for your category.

Categories are added, not brands. Every brand in one gets scored at the same time, on the same keyword set, whether they asked for it or not. Nothing here is for sale.

Which category should we score next?