Who gets found first in meal kits.

One measure of how Australians find meal kits, across Google, AI answers, social platforms and brand demand. 191 brands discovered and 100 recorded, ranked on a single presence score. September 2026 edition.

Find your brand on this board

Leading this boardSeptember 2026

#1Macros39.3

#2Dineamic31.1

#3Bondi Meal Prep30.8

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 39.3 Macros

8.2 points clear of Dineamic, who sits at 31.1.

The chase 31.1–29.0 3 brands chasing

Dineamic 31.1
Bondi Meal Prep 30.8
CHOICE 29.0

The deciding channel 45% Search discoverability

Macros 36.5
Dineamic 35.6

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Macros 36.5

AI 30% of the score CHOICE 54.8 · #4 overall

Social 15% of the score HelloFresh 54.2 · #8 overall

Demand 10% of the score Coles 38.1 · #16 overall

The board · September 2026

1 Move — Macros macros.com.au Search 36.5 AI 43.7 Social 48.4 Demand 25.2 39.3

2 Move — Dineamic dineamic.com.au Search 35.6 AI 31.3 Social 16.1 Demand 32.9 31.1

3 Move — Bondi Meal Prep bondimealprep.com.au Search 35.3 AI 44.2 Social 11.4 Demand 0.0 30.8

4 Move — CHOICE choice.com.au Search 8.9 AI 54.8 Social 48.6 Demand 12.6 29.0

5 Move — The Dinner Ladies dinnerladies.com.au Search 34.6 AI 33.0 Social 17.8 Demand 0.0 28.2

6 Move — Youfoodz youfoodz.com Search 17.3 AI 28.4 Social 45.3 Demand 34.6 26.6

7 Move — Lite n' Easy liteneasy.com.au Search 18.7 AI 38.2 Social 20.5 Demand 31.1 26.1

8 Move — HelloFresh hellofresh.com.au Search 4.9 AI 38.9 Social 54.2 Demand 21.0 24.1

9 Move — QuiteLike quitelike.com Search 10.9 AI 26.6 Social 40.2 Demand 25.5 21.5

10 Move — EveryPlate everyplate.com.au Search 0.0 AI 42.3 Social 42.7 Demand 21.2 21.2

11 Move — Dinnerly dinnerly.com.au Search 0.0 AI 35.7 Social 54.2 Demand 15.1 20.4

12 Move — Marley Spoon marleyspoon.com.au Search 4.3 AI 34.0 Social 36.9 Demand 22.2 19.9

13 Move — Nourish'd nourishd.com.au Search 8.9 AI 40.3 Social 4.9 Demand 13.7 18.2

14 Move — My Muscle Chef mymusclechef.com Search 0.0 AI 29.1 Social 26.4 Demand 25.5 15.3

15 Move — Food Box Mate foodboxmate.com Search 5.3 AI 41.2 Social 0.0 Demand 0.0 14.8

16 Move — Coles coles.com.au Search 4.5 AI 12.5 Social 34.1 Demand 38.1 14.7

17 Move — Dietlicious dietlicious.com.au Search 8.6 AI 27.8 Social 8.6 Demand 6.8 14.2

18 Move — Woolworths woolworths.com.au Search 4.4 AI 4.7 Social 51.2 Demand 31.3 14.2

19 Move — Providoor providoor.com Search 8.8 AI 31.5 Social 0.0 Demand 3.5 13.8

20 Move — Chefgood chefgood.com.au Search 4.7 AI 14.9 Social 32.4 Demand 24.0 13.8

Head to head

Compare two brands.

Your brandTheir brand

MacrosRank #139.3

SearchAISocial

DineamicRank #231.1

Demand

Search discoverability36.535.6AI visibility43.731.3Social discoverability48.416.1Brand demand25.232.9

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

15 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Macros, ranked first on meal kits

39.3 of 100

Macros scores 39.3

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +16.4 36.5 scored × 45% AI visibility +13.1 43.7 scored × 30% Social discoverability +7.3 48.4 scored × 15% Brand demand +2.5 25.2 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in meal kits is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the meal kits board, in your inbox when it publishes.

meal kits board

What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels