Who gets found first in pet supplies.

One measure of how Australians find pet supplies, across Google, AI answers, social platforms and brand demand. 394 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Petbarn33.8

#2Pet Circle23.6

#3Budget Pet Products20.9

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 33.8 Petbarn

10.2 points clear of Pet Circle, who sits at 23.6.

The chase 23.6–17.6 3 brands chasing

Pet Circle 23.6
Budget Pet Products 20.9
Petso 17.6

The deciding channel 45% Search discoverability

Petbarn 28.9
Budget Pet Products 16.1

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Petbarn 28.9

AI 30% of the score Pet Circle 50.2 · #2 overall

Social 15% of the score Petbarn 46.8

Demand 10% of the score Lyka 47.7 · #48 overall

The board · August 2026

1 Move — Petbarn petbarn.com.au Search 28.9 AI 36.3 Social 46.8 Demand 28.5 33.8

2 Move — Pet Circle petcircle.com.au Search 9.4 AI 50.2 Social 20.3 Demand 13.0 23.6

3 Move — Budget Pet Products budgetpetproducts.com.au Search 16.1 AI 39.2 Social 12.8 Demand 0.0 20.9

4 Move — Petso petso.com.au Search 9.2 AI 39.9 Social 9.6 Demand 0.0 17.6

5 Move — Bunnings bunnings.com.au Search 13.0 AI 21.5 Social 11.9 Demand 34.5 17.5

6 Move — Kmart kmart.com.au Search 9.8 AI 15.4 Social 20.3 Demand 43.8 16.5

7 Move — PetO peto.com.au Search 3.1 AI 38.5 Social 22.6 Demand 0.0 16.3

8 Move — PETstock petstock.com.au Search 7.1 AI 25.9 Social 20.1 Demand 20.8 16.1

9 Move — Frontier Pets frontierpets.com.au Search 6.5 AI 30.6 Social 11.5 Demand 15.8 15.4

10 Move — Royal Canin royalcanin.com Search 3.0 AI 17.6 Social 27.7 Demand 45.1 15.3

11 Move — Black Hawk blackhawkpetcare.com Search 0.0 AI 18.6 Social 26.9 Demand 40.8 13.7

12 Move — EzyDog ezydog.com.au Search 7.9 AI 33.5 Social 0.0 Demand 0.0 13.6

13 Move — VetSupply vetsupply.com.au Search 3.3 AI 33.5 Social 7.6 Demand 0.0 12.7

14 Move — Choice choice.com.au Search 0.0 AI 24.4 Social 33.7 Demand 2.9 12.7

15 Move — Snooza snooza.com.au Search 7.0 AI 29.4 Social 2.5 Demand 0.0 12.4

16 Move — Coles coles.com.au Search 0.0 AI 17.1 Social 20.4 Demand 41.7 12.4

17 Move — PK9 Gear pk9gear.com.au Search 3.2 AI 33.9 Social 0.0 Demand n/m 11.6

18 Move — Hill's Science Diet hillspet.com.au Search 0.0 AI 15.0 Social 21.5 Demand 31.9 10.9

19 Move — Barney Bed barneybed.com.au Search 6.9 AI 20.0 Social 11.1 Demand 0.0 10.8

20 Move — My Dog mydog.com.au Search 3.1 AI 1.0 Social 41.1 Demand 27.8 10.6

Head to head

Compare two brands.

Your brandTheir brand

PetbarnRank #133.8

SearchSocialDemand

Pet CircleRank #223.6

Search discoverability28.99.4AI visibility36.350.2Social discoverability46.820.3Brand demand28.513.0

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

21 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Petbarn, ranked first on pet supplies

33.8 of 100

Petbarn scores 33.8

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +13.0 28.9 scored × 45% AI visibility +10.9 36.3 scored × 30% Social discoverability +7.0 46.8 scored × 15% Brand demand +2.9 28.5 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in pet supplies is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the pet supplies board, in your inbox when it publishes.

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What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels