Who gets found first in musical instruments.

One measure of how Australians find musical instruments, across Google, AI answers, social platforms and brand demand. 296 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Better Music27.7

#2Mannys Music26.6

#3Sky Music24.8

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 27.7 Better Music

1.1 points clear of Mannys Music, who sits at 26.6.

The chase 26.6–20.0 3 brands chasing

Mannys Music 26.6
Sky Music 24.8
Artist Guitars 20.0

Who owns each channel

Search 45% of the score Artist Guitars 29.4 · #4 overall

AI 30% of the score Mannys Music 72.1 · #2 overall

Social 15% of the score Yamaha 30.8 · #9 overall

Demand 10% of the score Yamaha 35.7 · #9 overall

The board · August 2026

1 Move — Better Music bettermusic.com.au Search 13.3 AI 65.5 Social 13.9 Demand 0.0 27.7

2 Move — Mannys Music mannys.com.au Search 5.3 AI 72.1 Social 17.4 Demand 0.0 26.6

3 Move — Sky Music skymusic.com.au Search 15.6 AI 54.6 Social 9.1 Demand 0.0 24.8

4 Move — Artist Guitars artistguitars.com.au Search 29.4 AI 12.8 Social 19.8 Demand 0.0 20.0

5 Move — Derringers Music derringers.com.au Search 10.6 AI 36.9 Social 13.9 Demand 0.0 17.9

6 Move — Billy Hyde Music billyhydemusic.com.au Search 10.9 AI 34.2 Social 14.5 Demand 0.0 17.4

7 Move — Turramurra Music turramusic.com.au Search 2.6 AI 46.2 Social 14.1 Demand 0.0 17.1

8 Move — Angkor Music angkormusic.com.au Search 0.0 AI 53.2 Social 0.0 Demand 0.0 16.0

9 Move — Yamaha au.yamaha.com Search 2.6 AI 19.6 Social 30.8 Demand 35.7 15.2

10 Move — Belfield Music belfieldmusic.com.au Search 0.0 AI 49.3 Social 2.3 Demand 0.0 15.1

11 Move — Axiom Music axiommusic.com.au Search 2.6 AI 29.9 Social 18.3 Demand 0.0 12.9

12 Move — Guitar Factory guitarfactory.com.au Search 10.5 AI 22.0 Social 5.5 Demand 0.0 12.1

13 Move — Mall Music mallmusic.com.au Search 15.5 AI 15.4 Social 2.7 Demand 0.0 12.0

14 Move — JB Hi-Fi jbhifi.com.au Search 11.3 AI 13.0 Social 0.0 Demand 26.9 11.7

15 Move — Colemans Music colemansmusic.com.au Search 2.6 AI 26.9 Social 12.9 Demand 0.0 11.2

16 Move — Maton maton.com.au Search 0.0 AI 17.6 Social 16.8 Demand 31.1 10.9

17 Move — Zenith Music zenithmusic.com.au Search 0.0 AI 34.0 Social 0.0 Demand 0.0 10.2

18 Move — Mega Music megamusiconline.com.au Search 0.0 AI 27.0 Social 13.9 Demand 0.0 10.2

19 Move — Acoustic Centre acousticcentre.com.au Search 5.3 AI 23.5 Social 5.1 Demand 0.0 10.2

20 Move — Music Factory Direct musicfactorydirect.com.au Search 0.0 AI 33.4 Social 0.0 Demand 0.0 10.0

Head to head

Compare two brands.

Your brandTheir brand

Better MusicRank #127.7

Mannys MusicRank #226.6

AISocial

Search discoverability13.35.3AI visibility65.572.1Social discoverability13.917.4Brand demand0.00.0

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

25 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Better Music, ranked first on musical instruments

27.7 of 100

Better Music scores 27.7

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +6.0 13.3 scored × 45% AI visibility +19.6 65.5 scored × 30% Social discoverability +2.1 13.9 scored × 15% Brand demand +0.0 0.0 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in musical instruments is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the musical instruments board, in your inbox when it publishes.

musical instruments board

What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels