Who gets found first in books.

One measure of how Australians find books, across Google, AI answers, social platforms and brand demand. 209 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Dymocks43.0

#2Booktopia36.9

#3Book Grocer34.6

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 43.0 Dymocks

6.1 points clear of Booktopia, who sits at 36.9.

The chase 36.9–33.2 3 brands chasing

Booktopia 36.9
Book Grocer 34.6
Readings 33.2

The deciding channel 45% Search discoverability

Dymocks 44.4
Goodreads 35.9

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Dymocks 44.4

AI 30% of the score Booktopia 64.0 · #2 overall

Social 15% of the score Books By 37.0 · #31 overall

Demand 10% of the score Kindle 53.7 · #30 overall

The board · August 2026

1 Move — Dymocks dymocks.com.au Search 44.4 AI 48.5 Social 30.5 Demand 38.7 43.0

2 Move — Booktopia booktopia.com.au Search 27.8 AI 64.0 Social 19.2 Demand 23.3 36.9

3 Move — Book Grocer bookgrocer.com Search 30.4 AI 55.1 Social 29.6 Demand 0.0 34.6

4 Move — Readings readings.com.au Search 22.5 AI 54.6 Social 19.8 Demand 37.1 33.2

5 Move — QBD Books qbd.com.au Search 27.4 AI 47.1 Social 25.0 Demand 0.0 30.2

6 Move — Goodreads goodreads.com Search 35.9 AI 28.2 Social 4.6 Demand 14.4 26.7

7 Move — The Nile thenile.com.au Search 2.6 AI 44.9 Social 12.1 Demand 38.7 20.3

8 Move — Big W bigw.com.au Search 5.3 AI 23.0 Social 34.6 Demand 51.2 19.6

9 Move — Amazon Australia amazon.com.au Search 6.6 AI 22.3 Social 30.2 Demand 49.4 19.1

10 Move — Angus & Robertson angusrobertson.com.au Search 13.6 AI 27.0 Social 16.5 Demand 17.2 18.4

11 Move — Abbey's Bookshop abbeys.com.au Search 16.2 AI 26.3 Social 11.8 Demand 0.0 16.9

12 Move — Harry Hartog harryhartog.com.au Search 15.7 AI 19.5 Social 5.1 Demand 19.6 15.6

13 Move — Penguin Books Australia penguin.com.au Search 6.7 AI 37.8 Social 2.7 Demand 0.0 14.8

14 Move — The Guardian theguardian.com Search 2.6 AI 29.2 Social 22.0 Demand 7.9 14.0

15 Move — Allen & Unwin allenandunwin.com Search 0.0 AI 40.4 Social 7.4 Demand 0.0 13.2

16 Move — Boomerang Books boomerangbooks.com.au Search 0.0 AI 33.6 Social 16.6 Demand 0.0 12.6

17 Move — Kinokuniya kinokuniya.com.au Search 0.0 AI 19.9 Social 17.1 Demand 38.7 12.4

18 Move — Bookspot bookspot.com.au Search 2.6 AI 37.0 Social 0.0 Demand 0.0 12.3

19 Move — Hachette Australia hachette.com.au Search 0.0 AI 34.8 Social 0.0 Demand 14.3 11.9

20 Move — Brotherhood Books brotherhoodbooks.org.au Search 5.7 AI 20.2 Social 17.4 Demand 0.0 11.2

Head to head

Compare two brands.

Your brandTheir brand

DymocksRank #143.0

SearchSocialDemand

BooktopiaRank #236.9

Search discoverability44.427.8AI visibility48.564.0Social discoverability30.519.2Brand demand38.723.3

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

25 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Dymocks, ranked first on books

43.0 of 100

Dymocks scores 43.0

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +19.9 44.4 scored × 45% AI visibility +14.6 48.5 scored × 30% Social discoverability +4.6 30.5 scored × 15% Brand demand +3.9 38.7 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in books is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

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A note when the numbers change.

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Who climbed and who fell
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What shifted across the four channels