Who gets found first in bedding & linen.

One measure of how Australians find bedding & linen, across Google, AI answers, social platforms and brand demand. 360 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Adairs38.6

#2Bed Bath N' Table31.0

#3Kmart30.7

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 38.6 Adairs

7.6 points clear of Bed Bath N' Table, who sits at 31.0.

The chase 31.0–26.1 3 brands chasing

Bed Bath N' Table 31.0
Kmart 30.7
Sheridan 26.1

Who owns each channel

Search 45% of the score Bed Bath N' Table 39.9 · #2 overall

AI 30% of the score I Love Linen 47.3 · #11 overall

Social 15% of the score House 60.8 · #14 overall

Demand 10% of the score Kmart 54.8 · #3 overall

The board · August 2026

1 Move — Adairs adairs.com.au Search 35.7 AI 44.9 Social 35.5 Demand 37.4 38.6

2 Move — Bed Bath N' Table bedbathntable.com.au Search 39.9 AI 25.8 Social 16.4 Demand 28.6 31.0

3 Move — Kmart kmart.com.au Search 20.1 AI 28.5 Social 50.7 Demand 54.8 30.7

4 Move — Sheridan sheridan.com.au Search 11.0 AI 38.3 Social 38.0 Demand 40.0 26.1

5 Move — Sheet Society sheetsociety.com Search 21.4 AI 33.4 Social 28.1 Demand 21.5 26.0

6 Move — IKEA ikea.com Search 6.6 AI 31.5 Social 33.4 Demand 47.1 22.1

7 Move — Target target.com.au Search 2.7 AI 29.0 Social 43.5 Demand 45.6 21.0

8 Move — Pillow Talk pillowtalk.com.au Search 11.7 AI 29.5 Social 24.6 Demand 30.7 20.9

9 Move — Canningvale canningvale.com Search 8.5 AI 35.9 Social 17.1 Demand 29.3 20.1

10 Move — Myer myer.com.au Search 2.8 AI 33.3 Social 30.9 Demand 40.8 20.0

11 Move — I Love Linen ilovelinen.com.au Search 9.5 AI 47.3 Social 0.0 Demand 13.6 19.8

12 Move — Big W bigw.com.au Search 5.5 AI 29.5 Social 23.4 Demand 44.1 19.2

13 Move — Spotlight spotlightstores.com Search 5.5 AI 32.4 Social 16.2 Demand 42.1 18.8

14 Move — House house.com.au Search 0.0 AI 22.8 Social 60.8 Demand 17.2 17.7

15 Move — Manchester Warehouse manchesterwarehouse.com.au Search 13.3 AI 35.9 Social 0.0 Demand 0.0 16.7

16 Move — Ecosa ecosa.com.au Search 0.0 AI 32.6 Social 24.9 Demand 30.1 16.5

17 Move — Koala au.koala.com Search 2.7 AI 34.1 Social 21.6 Demand 17.2 16.4

18 Move — Bed Threads bedthreads.com.au Search 8.2 AI 22.6 Social 19.4 Demand 21.2 15.5

19 Move — Ettitude ettitude.com.au Search 2.7 AI 32.2 Social 10.6 Demand 12.6 13.7

20 Move — Choice choice.com.au Search 5.2 AI 25.9 Social 21.9 Demand 1.6 13.5

Head to head

Compare two brands.

Your brandTheir brand

AdairsRank #138.6

AISocialDemand

Bed Bath N' TableRank #231.0

Search discoverability35.739.9AI visibility44.925.8Social discoverability35.516.4Brand demand37.428.6

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

25 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Adairs, ranked first on bedding & linen

38.6 of 100

Adairs scores 38.6

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +16.1 35.7 scored × 45% AI visibility +13.5 44.9 scored × 30% Social discoverability +5.3 35.5 scored × 15% Brand demand +3.7 37.4 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in bedding & linen is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

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bedding & linen board

What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels