Who gets found first in kitchenware.

One measure of how Australians find kitchenware, across Google, AI answers, social platforms and brand demand. 298 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Kitchen Warehouse47.6

#2House40.4

#3Baccarat29.8

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 47.6 Kitchen Warehouse

7.2 points clear of House, who sits at 40.4.

The chase 40.4–26.5 3 brands chasing

House 40.4
Baccarat 29.8
Kmart 26.5

The deciding channel 45% Search discoverability

Kitchen Warehouse 40.4
Baccarat 25.2

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Kitchen Warehouse 40.4

AI 30% of the score Kitchen Warehouse 69.4

Social 15% of the score Kmart 69.3 · #4 overall

Demand 10% of the score IKEA 46.3 · #5 overall

The board · August 2026

1 Move — Kitchen Warehouse kitchenwarehouse.com.au Search 40.4 AI 69.4 Social 50.1 Demand 11.1 47.6

2 Move — House house.com.au Search 24.6 AI 56.9 Social 57.4 Demand 36.6 40.4

3 Move — Baccarat baccarat.com.au Search 25.2 AI 22.5 Social 52.4 Demand 39.1 29.8

4 Move — Kmart kmart.com.au Search 5.5 AI 32.9 Social 69.3 Demand 37.6 26.5

5 Move — IKEA ikea.com Search 16.1 AI 24.4 Social 41.0 Demand 46.3 25.4

6 Move — Le Creuset lecreuset.com.au Search 16.7 AI 23.8 Social 40.6 Demand 24.7 23.2

7 Move — Myer myer.com.au Search 10.8 AI 29.4 Social 41.9 Demand 31.3 23.1

8 Move — GreenPan greenpan.com.au Search 8.3 AI 31.1 Social 27.5 Demand 28.2 20.0

9 Move — Big W bigw.com.au Search 2.8 AI 33.5 Social 37.3 Demand 29.2 19.8

10 Move — Robins Kitchen robinskitchen.com.au Search 13.1 AI 42.1 Social 4.8 Demand 2.9 19.5

11 Move — Solidteknics solidteknics.com Search 5.7 AI 17.3 Social 48.7 Demand 27.8 17.8

12 Move — SCANPAN scanpan.com.au Search 2.6 AI 26.4 Social 35.3 Demand 26.3 17.0

13 Move — Matchbox matchbox.com.au Search 5.2 AI 41.0 Social 0.0 Demand 17.3 16.4

14 Move — Peters of Kensington petersofkensington.com.au Search 5.2 AI 32.8 Social 20.4 Demand 10.8 16.3

15 Move — Raco raco.com.au Search 2.8 AI 34.2 Social 7.6 Demand 24.7 15.1

16 Move — CHOICE choice.com.au Search 0.0 AI 39.2 Social 19.9 Demand 0.0 14.7

17 Move — Minimax minimax.com.au Search 7.8 AI 34.5 Social 0.0 Demand 0.8 14.0

18 Move — Bunnings bunnings.com.au Search 5.8 AI 17.7 Social 0.0 Demand 42.2 12.1

19 Move — Woolworths woolworths.com.au Search 0.0 AI 16.0 Social 21.2 Demand 39.6 11.9

20 Move — Harris Scarfe harrisscarfe.com.au Search 0.0 AI 19.5 Social 22.8 Demand 23.2 11.6

Head to head

Compare two brands.

Your brandTheir brand

Kitchen WarehouseRank #147.6

SearchAI

HouseRank #240.4

SocialDemand

Search discoverability40.424.6AI visibility69.456.9Social discoverability50.157.4Brand demand11.136.6

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

25 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Kitchen Warehouse, ranked first on kitchenware

47.6 of 100

Kitchen Warehouse scores 47.6

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +18.2 40.4 scored × 45% AI visibility +20.8 69.4 scored × 30% Social discoverability +7.5 50.1 scored × 15% Brand demand +1.1 11.1 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in kitchenware is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the kitchenware board, in your inbox when it publishes.

kitchenware board

What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels