Who gets found first in garden & nursery.

One measure of how Australians find garden & nursery, across Google, AI answers, social platforms and brand demand. 367 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Bunnings33.5

#2Garden Express26.4

#3Australian Plants Online25.4

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 33.5 Bunnings

7.1 points clear of Garden Express, who sits at 26.4.

The chase 26.4–23.6 3 brands chasing

Garden Express 26.4
Australian Plants Online 25.4
Online Plants 23.6

The deciding channel 45% Search discoverability

Bunnings 29.4
Garden Express 27.4

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Bunnings 29.4

AI 30% of the score Online Plants 63.3 · #4 overall

Social 15% of the score The Garden (online) 59.4 · #10 overall

Demand 10% of the score Nursery Near Me 48.2 · #11 overall

The board · August 2026

1 Move — Bunnings bunnings.com.au Search 29.4 AI 31.1 Social 42.2 Demand 45.7 33.5

2 Move — Garden Express gardenexpress.com.au Search 27.4 AI 45.2 Social 0.0 Demand 5.1 26.4

3 Move — Australian Plants Online australianplantsonline.com.au Search 19.0 AI 46.3 Social 19.5 Demand 0.0 25.4

4 Move — Online Plants onlineplants.com.au Search 7.8 AI 63.3 Social 2.8 Demand 6.4 23.6

5 Move — The Australian Plant Shop theaustralianplantshop.com.au Search 8.8 AI 47.2 Social 0.0 Demand 0.0 18.1

6 Move — Plantmark plantmark.com.au Search 0.0 AI 46.7 Social 8.4 Demand 11.8 16.5

7 Move — ABC abc.net.au Search 2.6 AI 17.7 Social 49.8 Demand 15.9 15.5

8 Move — Cheeky Plant Co cheekyplantco.com.au Search 0.0 AI 44.0 Social 6.4 Demand 0.0 14.2

9 Move — The Grow Centre thegrowcentre.com.au Search 0.0 AI 43.4 Social 8.1 Demand 0.0 14.2

10 Move — The Garden (online) thegarden.com.au Search 0.0 AI 5.4 Social 59.4 Demand 29.3 13.5

11 Move — Nursery Near Me nurserynearme.com.au Search 0.0 AI 25.3 Social 0.0 Demand 48.2 12.4

12 Move — The Good Plant Co thegoodplantco.com.au Search 8.2 AI 28.5 Social 0.0 Demand 0.0 12.2

13 Move — AllGreen allgreen.com.au Search 5.1 AI 19.3 Social 5.7 Demand 31.1 12.1

14 Move — The Tutu Guru thetutuguru.com.au Search 11.0 AI 8.5 Social 28.9 Demand 0.0 11.8

15 Move — Collectors Online collectorsonline.com.au Search 15.5 AI 15.6 Social 0.0 Demand 0.0 11.6

16 Move — Flower Power flowerpower.com.au Search 2.8 AI 26.5 Social 5.7 Demand 14.1 11.5

17 Move — Hello Hello Plants hellohelloplants.com.au Search 0.0 AI 1.4 Social 43.5 Demand 43.4 11.3

18 Move — Uprooted uprooted.com.au Search 2.7 AI 21.1 Social 6.7 Demand 15.9 10.1

19 Move — IKEA ikea.com Search 2.6 AI 13.6 Social 13.6 Demand 27.9 10.1

20 Move — Nursery Warehouse nurserywarehouse.com.au Search 0.0 AI 28.3 Social 10.0 Demand 0.0 10.0

Head to head

Compare two brands.

Your brandTheir brand

BunningsRank #133.5

SearchSocialDemand

Garden ExpressRank #226.4

Search discoverability29.427.4AI visibility31.145.2Social discoverability42.20.0Brand demand45.75.1

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

25 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Bunnings, ranked first on garden & nursery

33.5 of 100

Bunnings scores 33.5

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +13.3 29.4 scored × 45% AI visibility +9.3 31.1 scored × 30% Social discoverability +6.3 42.2 scored × 15% Brand demand +4.6 45.7 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in garden & nursery is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the garden & nursery board, in your inbox when it publishes.

garden & nursery board

What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels