Who gets found first in activewear.

One measure of how Australians find activewear, across Google, AI answers, social platforms and brand demand. 398 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Lorna Jane37.9

#2Gymshark35.3

#3Rockwear32.2

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 37.9 Lorna Jane

2.6 points clear of Gymshark, who sits at 35.3.

The chase 35.3–29.8 3 brands chasing

Gymshark 35.3
Rockwear 32.2
Lululemon 29.8

The deciding channel 30% AI visibility

Lorna Jane 62.3
Rockwear 40.8

At 30% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Gymshark 40.8 · #2 overall

AI 30% of the score Lorna Jane 62.3

Social 15% of the score Lululemon 59.9 · #4 overall

Demand 10% of the score Lorna Jane 42.5

The board · August 2026

1 Move — Lorna Jane lornajane.com.au Search 20.1 AI 62.3 Social 39.3 Demand 42.5 37.9

2 Move — Gymshark au.gymshark.com Search 40.8 AI 30.1 Social 35.8 Demand 25.1 35.3

3 Move — Rockwear rockwear.com.au Search 29.6 AI 40.8 Social 29.0 Demand 23.1 32.2

4 Move — Lululemon lululemon.com.au Search 15.3 AI 34.5 Social 59.9 Demand 35.7 29.8

5 Move — LSKD lskd.co Search 12.0 AI 39.5 Social 45.2 Demand 28.1 26.8

6 Move — Ryderwear au.ryderwear.com Search 27.7 AI 38.1 Social 3.3 Demand 16.3 26.0

7 Move — CSB au.shopcsb.com Search 16.4 AI 18.4 Social 39.1 Demand 31.8 21.9

8 Move — Nike nike.com Search 7.4 AI 25.6 Social 39.8 Demand 33.0 20.3

9 Move — ECHT echt.com.au Search 13.5 AI 24.9 Social 19.9 Demand 26.0 19.1

10 Move — Muscle Nation musclenation.org Search 9.2 AI 11.8 Social 25.9 Demand 18.3 13.4

11 Move — Adidas adidas.com.au Search 6.4 AI 12.1 Social 31.4 Demand 20.6 13.3

12 Move — Nimble Activewear nimbleactivewear.com Search 2.5 AI 27.2 Social 20.3 Demand 0.0 12.3

13 Move — Kmart kmart.com.au Search 2.5 AI 3.6 Social 40.1 Demand 40.8 12.3

14 Move — Stylerunner stylerunner.com Search 9.6 AI 22.9 Social 5.4 Demand 0.0 12.0

15 Move — Cotton On Body cottonon.com Search 0.0 AI 14.3 Social 29.6 Demand 32.3 12.0

16 Move — Velocity Activewear velocityactivewear.com.au Search 16.1 AI 14.2 Social 2.4 Demand 0.0 11.9

17 Move — P.E Nation pe-nation.com Search 0.0 AI 22.1 Social 22.8 Demand 12.2 11.3

18 Move — Myer myer.com.au Search 0.0 AI 30.5 Social 4.2 Demand 13.6 11.1

19 Move — Under Armour underarmour.com.au Search 7.7 AI 14.4 Social 8.7 Demand 15.6 10.6

20 Move — Rebel Sport rebelsport.com.au Search 8.1 AI 15.2 Social 9.6 Demand 7.6 10.4

Head to head

Compare two brands.

Your brandTheir brand

Lorna JaneRank #137.9

AISocialDemand

GymsharkRank #235.3

Search discoverability20.140.8AI visibility62.330.1Social discoverability39.335.8Brand demand42.525.1

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

27 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Lorna Jane, ranked first on activewear

37.9 of 100

Lorna Jane scores 37.9

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +9.1 20.1 scored × 45% AI visibility +18.6 62.3 scored × 30% Social discoverability +5.9 39.3 scored × 15% Brand demand +4.3 42.5 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in activewear is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the activewear board, in your inbox when it publishes.

activewear board

What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels