Who gets found first in florists.

One measure of how Australians find florists, across Google, AI answers, social platforms and brand demand. 403 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Interflora Australia38.3

#2Daily Blooms31.9

#3Fig & Bloom19.7

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 38.3 Interflora Australia

6.4 points clear of Daily Blooms, who sits at 31.9.

The chase 31.9–18.7 3 brands chasing

Daily Blooms 31.9
Fig & Bloom 19.7
Bloomex Australia 18.7

The deciding channel 30% AI visibility

Interflora Australia 68.1
Fig & Bloom 53.0

At 30% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Interflora Australia 37.9

AI 30% of the score Interflora Australia 68.1

Social 15% of the score Flower Market 51.3 · #9 overall

Demand 10% of the score Sydney Markets 46.9 · #26 overall

The board · August 2026

1 Move — Interflora Australia interflora.com.au Search 37.9 AI 68.1 Social 5.4 Demand 0.0 38.3

2 Move — Daily Blooms dailyblooms.com.au Search 37.6 AI 38.1 Social 23.5 Demand 0.8 31.9

3 Move — Fig & Bloom figandbloom.com Search 5.2 AI 53.0 Social 7.5 Demand 3.5 19.7

4 Move — Bloomex Australia bloomex.com.au Search 18.3 AI 34.8 Social 0.0 Demand 0.0 18.7

5 Move — LVLY lvly.com.au Search 2.6 AI 39.0 Social 6.2 Demand 31.4 16.9

6 Move — Mr Roses mrroses.com.au Search 19.1 AI 24.6 Social 2.5 Demand 0.0 16.4

7 Move — Easyflowers easyflowers.com.au Search 9.5 AI 39.1 Social 0.0 Demand 0.0 16.0

8 Move — Floraly floraly.com.au Search 2.6 AI 46.2 Social 2.5 Demand 0.0 15.4

9 Move — Flower Market flowermarket.com.au Search 5.3 AI 13.0 Social 51.3 Demand 0.0 14.0

10 Move — Little Flowers littleflowers.com.au Search 7.8 AI 23.2 Social 22.7 Demand 0.0 13.9

11 Move — Poco Posy pocoposy.com.au Search 13.3 AI 21.7 Social 6.2 Demand 0.0 13.4

12 Move — Flowers for Everyone flowersforeveryone.com.au Search 2.7 AI 34.4 Social 0.0 Demand 0.0 11.5

13 Move — Pearsons Florist pearsonsflorist.com.au Search 8.2 AI 23.0 Social 6.0 Demand 0.0 11.5

14 Move — Roses Only rosesonly.com.au Search 7.9 AI 24.2 Social 0.0 Demand 0.0 10.8

15 Move — Petals Network petals.com.au Search 0.0 AI 17.2 Social 34.8 Demand 0.0 10.4

16 Move — Bush Flowers bushflowers.com.au Search 0.0 AI 28.9 Social 2.6 Demand 0.0 9.1

17 Move — Bunnings bunnings.com.au Search 0.0 AI 15.5 Social 7.5 Demand 27.7 8.5

18 Move — Woolworths woolworths.com.au Search 0.0 AI 12.1 Social 0.0 Demand 43.6 8.0

19 Move — Flowers Across Sydney flowersacrosssydney.com.au Search 13.2 AI 4.0 Social 5.3 Demand 0.0 7.9

20 Move — Cut Flowers cutflowers.net.au Search 0.0 AI 3.5 Social 46.0 Demand 0.0 7.9

Head to head

Compare two brands.

Your brandTheir brand

Interflora AustraliaRank #138.3

SearchAI

Daily BloomsRank #231.9

SocialDemand

Search discoverability37.937.6AI visibility68.138.1Social discoverability5.423.5Brand demand0.00.8

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

25 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Interflora Australia, ranked first on florists

38.3 of 100

Interflora Australia scores 38.3

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +17.1 37.9 scored × 45% AI visibility +20.4 68.1 scored × 30% Social discoverability +0.8 5.4 scored × 15% Brand demand +0.0 0.0 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in florists is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the florists board, in your inbox when it publishes.

florists board

What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels