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Who gets found first in eyewear.

One measure of how Australians find eyewear, across Google, AI answers, social platforms and brand demand. 284 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Leading this boardAugust 2026
#1Sunglass Hut34.2
#2Specsavers32.9
#3Just Sunnies32.7
See all 100 recorded →
Measured across
Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 34.2 Sunglass Hut

1.3 points clear of Specsavers, who sits at 32.9.

The chase 32.9–25.2 3 brands chasing
  • Specsavers 32.9
  • Just Sunnies 32.7
  • OPSM 25.2
The deciding channel 10% Brand demand
  • Sunglass Hut 60.8
  • Miu Miu 53.4

At 10% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

4 different brands. No one owns this board.

Search 45% of the score Specsavers 27.4 · #2 overall
AI 30% of the score Just Sunnies 67.5 · #3 overall
Social 15% of the score Quay Australia 43.5 · #13 overall
Demand 10% of the score Sunglass Hut 60.8

The board · August 2026

Top 20 shown of 100 recorded

Head to head

Compare two brands.

Top 20, eyewear

Sunglass HutRank #134.2
AIDemand
SpecsaversRank #232.9
SearchSocial
Search discoverability26.627.4AI visibility41.439.5Social discoverability25.128.8Brand demand60.844.0

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

Every board, every edition, same set

45% 30% 15% 10%
45% Organic search
Google AI Overviews

25 category keywords per board, position weighted

30% AI answers
ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search
TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Sunglass Hut, ranked first on eyewear
34.2 of 100
Sunglass Hut scores 34.2

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +12.0 26.6 scored × 45% AI visibility +12.3 41.4 scored × 30% Social discoverability +3.8 25.1 scored × 15% Brand demand +6.1 60.8 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in eyewear is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the eyewear board, in your inbox when it publishes.

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What lands in the email

  • Who leads the board, and what changed at the top
  • Who climbed and who fell
  • Any brand entering the top 20
  • What shifted across the four channels

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