Who gets found first in mattresses.

One measure of how Australians find mattresses, across Google, AI answers, social platforms and brand demand. 236 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Koala43.4

#2Snooze36.6

#3Ecosa35.9

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 43.4 Koala

6.8 points clear of Snooze, who sits at 36.6.

The chase 36.6–31.2 3 brands chasing

Snooze 36.6
Ecosa 35.9
OMF (Original Mattress Factory) 31.2

The deciding channel 30% AI visibility

Koala 59.9
Sleep Republic 50.5

At 30% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score OMF (Original Mattress Factory) 41.3 · #4 overall

AI 30% of the score Koala 59.9

Social 15% of the score Koala 83.2

Demand 10% of the score Koala 54.0

The board · August 2026

1 Move — Koala au.koala.com Search 16.8 AI 59.9 Social 83.2 Demand 54.0 43.4

2 Move — Snooze snooze.com.au Search 36.7 AI 40.0 Social 27.7 Demand 39.5 36.6

3 Move — Ecosa ecosa.com.au Search 21.7 AI 38.2 Social 66.9 Demand 46.2 35.9

4 Move — OMF (Original Mattress Factory) omf.com.au Search 41.3 AI 24.5 Social 12.8 Demand 33.5 31.2

5 Move — Sleeping Duck sleepingduck.com Search 3.0 AI 42.2 Social 70.2 Demand 42.3 28.8

6 Move — Forty Winks fortywinks.com.au Search 30.4 AI 27.4 Social 16.1 Demand 30.8 27.4

7 Move — Emma Sleep emma-sleep.com.au Search 7.3 AI 32.9 Social 79.5 Demand 17.2 26.8

8 Move — CHOICE choice.com.au Search 7.1 AI 39.5 Social 61.8 Demand 12.8 25.6

9 Move — Sleep Republic sleeprepublic.com.au Search 5.0 AI 50.5 Social 20.5 Demand 24.1 22.9

10 Move — Ergoflex ergoflex.com.au Search 2.7 AI 42.5 Social 41.8 Demand 24.9 22.7

11 Move — Bedbuyer bedbuyer.com.au Search 10.9 AI 45.7 Social 18.2 Demand 0.0 21.3

12 Move — Origin Mattress originmattress.com.au Search 4.9 AI 31.8 Social 56.3 Demand 0.0 20.2

13 Move — IKEA ikea.com Search 9.9 AI 20.7 Social 30.8 Demand 47.9 20.1

14 Move — Eva eva.com.au Search 2.4 AI 35.7 Social 30.6 Demand 33.0 19.7

15 Move — Sealy sealy.com.au Search 7.2 AI 27.4 Social 30.5 Demand 35.2 19.6

16 Move — Best Mattress bestmattress.com.au Search 0.0 AI 18.2 Social 63.0 Demand 29.2 17.8

17 Move — Kmart kmart.com.au Search 2.4 AI 27.8 Social 22.9 Demand 44.5 17.3

18 Move — Fantastic Furniture fantasticfurniture.com.au Search 13.3 AI 15.6 Social 20.0 Demand 36.5 17.3

19 Move — Bedshed bedshed.com.au Search 17.0 AI 12.0 Social 13.6 Demand 16.2 14.9

20 Move — Peace Lily peacelily.com.au Search 2.4 AI 31.3 Social 9.8 Demand 28.0 14.7

Head to head

Compare two brands.

Your brandTheir brand

KoalaRank #143.4

AISocialDemand

SnoozeRank #236.6

Search discoverability16.836.7AI visibility59.940.0Social discoverability83.227.7Brand demand54.039.5

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

27 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Koala, ranked first on mattresses

43.4 of 100

Koala scores 43.4

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +7.6 16.8 scored × 45% AI visibility +17.9 59.9 scored × 30% Social discoverability +12.5 83.2 scored × 15% Brand demand +5.4 54.0 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in mattresses is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the mattresses board, in your inbox when it publishes.

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What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels