Who gets found first in smart home & security.

One measure of how Australians find smart home & security, across Google, AI answers, social platforms and brand demand. 448 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1JB Hi-Fi37.6

#2SmartHome Australia30.6

#3Bunnings27.1

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 37.6 JB Hi-Fi

7.0 points clear of SmartHome Australia, who sits at 30.6.

The chase 30.6–24.7 3 brands chasing

SmartHome Australia 30.6
Bunnings 27.1
Eufy 24.7

The deciding channel 45% Search discoverability

JB Hi-Fi 56.9
Bunnings 33.1

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score JB Hi-Fi 56.9

AI 30% of the score SmartHome Australia 41.7 · #2 overall

Social 15% of the score Eufy 69.0 · #4 overall

Demand 10% of the score Eufy 50.9 · #4 overall

The board · August 2026

1 Move — JB Hi-Fi jbhifi.com.au Search 56.9 AI 28.8 Social 6.8 Demand 23.5 37.6

2 Move — SmartHome Australia smarthome.com.au Search 22.3 AI 41.7 Social 53.8 Demand 0.0 30.6

3 Move — Bunnings bunnings.com.au Search 33.1 AI 9.3 Social 35.8 Demand 40.7 27.1

4 Move — Eufy eufy.com Search 0.0 AI 31.0 Social 69.0 Demand 50.9 24.7

5 Move — Oz Smart Things ozsmartthings.com.au Search 28.7 AI 29.3 Social 2.5 Demand 17.1 23.8

6 Move — Ring ring.com Search 0.0 AI 30.3 Social 42.2 Demand 50.3 20.5

7 Move — Apple HomeKit apple.com Search 0.0 AI 33.7 Social 62.4 Demand 4.1 19.9

8 Move — Matter csa-iot.org Search 0.0 AI 27.7 Social 64.7 Demand 14.9 19.5

9 Move — CHOICE choice.com.au Search 10.7 AI 32.9 Social 25.1 Demand 0.0 18.5

10 Move — Amazon Alexa alexa.amazon.com Search 0.0 AI 32.5 Social 57.6 Demand 0.0 18.4

11 Move — Amazon Echo amazon.com.au Search 0.0 AI 29.3 Social 62.2 Demand 0.0 18.1

12 Move — Philips Hue philips-hue.com Search 5.4 AI 16.0 Social 41.3 Demand 39.9 17.4

13 Move — TP-Link Tapo tapo.com Search 0.0 AI 25.4 Social 54.5 Demand 12.4 17.0

14 Move — IKEA ikea.com Search 12.3 AI 15.4 Social 24.2 Demand 24.4 16.2

15 Move — Aqara aqara.com Search 0.0 AI 21.9 Social 39.8 Demand 19.9 14.5

16 Move — Arlo arlo.com Search 0.0 AI 22.4 Social 25.5 Demand 38.2 14.4

17 Move — PCMag Australia au.pcmag.com Search 20.4 AI 14.3 Social 0.0 Demand 0.0 13.5

18 Move — Harvey Norman harveynorman.com.au Search 5.8 AI 26.1 Social 0.0 Demand 22.8 12.7

19 Move — Reolink reolink.com Search 0.0 AI 19.5 Social 25.8 Demand 29.5 12.7

20 Move — Home Assistant home-assistant.io Search 6.1 AI 12.6 Social 36.3 Demand 2.3 12.2

Head to head

Compare two brands.

Your brandTheir brand

JB Hi-FiRank #137.6

SearchDemand

SmartHome AustraliaRank #230.6

AISocial

Search discoverability56.922.3AI visibility28.841.7Social discoverability6.853.8Brand demand23.50.0

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

12 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example JB Hi-Fi, ranked first on smart home & security

37.6 of 100

JB Hi-Fi scores 37.6

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +25.6 56.9 scored × 45% AI visibility +8.6 28.8 scored × 30% Social discoverability +1.0 6.8 scored × 15% Brand demand +2.4 23.5 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in smart home & security is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

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A note when the numbers change.

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Who leads the board, and what changed at the top
Who climbed and who fell
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What shifted across the four channels