Who gets found first in pet services.

One measure of how Australians find pet services, across Google, AI answers, social platforms and brand demand. 277 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Mad Paws47.7

#2Aussie House Sitters40.9

#3Pawshake36.9

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 47.7 Mad Paws

6.8 points clear of Aussie House Sitters, who sits at 40.9.

The chase 40.9–30.7 3 brands chasing

Aussie House Sitters 40.9
Pawshake 36.9
PetCloud 30.7

The deciding channel 45% Search discoverability

Mad Paws 36.0
Pawshake 34.6

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Mad Paws 36.0

AI 30% of the score PetCloud 66.3 · #4 overall

Social 15% of the score TrustedHousesitters 53.2 · #6 overall

Demand 10% of the score Mad Paws 50.6

The board · August 2026

1 Move — Mad Paws madpaws.com.au Search 36.0 AI 61.7 Social 53.0 Demand 50.6 47.7

2 Move — Aussie House Sitters aussiehousesitters.com.au Search 34.3 AI 47.3 Social 41.8 Demand 50.4 40.9

3 Move — Pawshake pawshake.com.au Search 34.6 AI 50.0 Social 18.7 Demand 34.9 36.9

4 Move — PetCloud petcloud.com.au Search 19.3 AI 66.3 Social 0.0 Demand 20.8 30.7

5 Move — Kip kip.com.au Search 20.6 AI 35.5 Social 10.4 Demand 15.5 23.0

6 Move — TrustedHousesitters trustedhousesitters.com Search 6.4 AI 28.7 Social 53.2 Demand 0.0 19.5

7 Move — Pet Resorts Australia petresortsaustralia.com.au Search 12.9 AI 35.2 Social 8.6 Demand 0.0 17.6

8 Move — PetBacker petbacker.com Search 19.5 AI 24.7 Social 5.9 Demand 0.0 17.1

9 Move — Floofers floofers.com.au Search 6.6 AI 26.2 Social 6.1 Demand 0.0 11.7

10 Move — Happy House Sitters happyhousesitters.com.au Search 6.7 AI 26.6 Social 2.5 Demand 0.0 11.4

11 Move — Mindahome mindahome.com.au Search 7.0 AI 22.7 Social 9.3 Demand 0.0 11.3

12 Move — Mad Dogs & Englishmen maddogsdogwalking.com.au Search 0.0 AI 35.8 Social 2.9 Demand 0.0 11.2

13 Move — Airtasker airtasker.com Search 0.0 AI 34.2 Social 6.0 Demand 0.0 11.2

14 Move — Rover rover.com Search 0.0 AI 5.4 Social 47.0 Demand 18.8 10.6

15 Move — TopDog Minders topdogminders.com.au Search 0.0 AI 31.1 Social 0.0 Demand 0.0 9.3

16 Move — House Sitters Australia housesitters.com.au Search 6.5 AI 18.9 Social 3.4 Demand 0.0 9.1

17 Move — ProductReview productreview.com.au Search 0.0 AI 29.5 Social 0.0 Demand 0.0 8.8

18 Move — Dogdayz dogdayz.com.au Search 13.1 AI 6.8 Social 4.9 Demand 0.0 8.7

19 Move — Cat's Cradle catscradle.com.au Search 6.5 AI 17.0 Social 0.0 Demand 0.0 8.0

20 Move — Cat Utopia Resort catutopia.com.au Search 0.0 AI 26.2 Social 0.0 Demand 0.0 7.8

Head to head

Compare two brands.

Your brandTheir brand

Mad PawsRank #147.7

SearchAISocialDemand

Aussie House SittersRank #240.9

No channel wins

Search discoverability36.034.3AI visibility61.747.3Social discoverability53.041.8Brand demand50.650.4

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

10 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Mad Paws, ranked first on pet services

47.7 of 100

Mad Paws scores 47.7

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +16.2 36.0 scored × 45% AI visibility +18.4 61.7 scored × 30% Social discoverability +8.0 53.0 scored × 15% Brand demand +5.1 50.6 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in pet services is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the pet services board, in your inbox when it publishes.

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What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels