Who gets found first in flooring.

One measure of how Australians find flooring, across Google, AI answers, social platforms and brand demand. 347 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Carpet Court39.0

#2Bunnings33.9

#3Choice27.3

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 39.0 Carpet Court

5.1 points clear of Bunnings, who sits at 33.9.

The chase 33.9–21.8 3 brands chasing

Bunnings 33.9
Choice 27.3
Online Flooring Store 21.8

The deciding channel 45% Search discoverability

Carpet Court 40.3
Bunnings 38.3

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Carpet Court 40.3

AI 30% of the score Carpet Court 42.9

Social 15% of the score Choice 73.8 · #3 overall

Demand 10% of the score Beaumont Tiles 55.6 · #6 overall

The board · August 2026

1 Move — Carpet Court carpetcourt.com.au Search 40.3 AI 42.9 Social 16.6 Demand 54.7 39.0

2 Move — Bunnings bunnings.com.au Search 38.3 AI 17.4 Social 45.7 Demand 45.4 33.9

3 Move — Choice choice.com.au Search 0.0 AI 40.1 Social 73.8 Demand 41.6 27.3

4 Move — Online Flooring Store onlineflooringstore.com.au Search 23.0 AI 34.2 Social 7.7 Demand 0.0 21.8

5 Move — Choices Flooring choicesflooring.com.au Search 17.8 AI 30.0 Social 5.4 Demand 39.9 21.8

6 Move — Beaumont Tiles beaumont-tiles.com.au Search 11.3 AI 33.4 Social 0.0 Demand 55.6 20.7

7 Move — Imperial Flooring Australia imperialflooringaustralia.com.au Search 13.8 AI 42.2 Social 7.0 Demand 0.0 19.9

8 Move — Hybrid Flooring hybrid-flooring.com.au Search 0.0 AI 30.1 Social 72.1 Demand 0.0 19.8

9 Move — Flooring Works flooringworks.com.au Search 17.1 AI 30.9 Social 0.0 Demand 0.0 17.0

10 Move — Embelton Flooring embeltonflooring.com Search 11.4 AI 35.2 Social 0.0 Demand 0.0 15.7

11 Move — National Tiles nationaltiles.com.au Search 0.0 AI 32.9 Social 3.1 Demand 52.1 15.6

12 Move — Premium Floors premiumfloors.com.au Search 16.0 AI 15.3 Social 7.3 Demand 0.0 12.9

13 Move — Hybrid Floors Australia hybridfloors.com.au Search 10.7 AI 23.7 Social 2.9 Demand 0.0 12.3

14 Move — Vinyl Plank Flooring vinylplankflooring.com.au Search 0.0 AI 11.8 Social 26.4 Demand 32.9 10.8

15 Move — Harvey Norman harveynorman.com.au Search 5.3 AI 14.2 Social 0.0 Demand 36.9 10.3

16 Move — Quick-Step quick-step.com.au Search 0.0 AI 17.4 Social 17.8 Demand 20.5 9.9

17 Move — The Flooring Guys theflooringguys.com.au Search 0.0 AI 31.9 Social 0.0 Demand 0.0 9.6

18 Move — Godfrey Hirst godfreyhirst.com Search 0.0 AI 18.6 Social 8.5 Demand 20.9 8.9

19 Move — ProductReview.com.au productreview.com.au Search 0.0 AI 29.3 Social 0.0 Demand 0.0 8.8

20 Move — TileCloud tilecloud.com.au Search 0.0 AI 27.6 Social 0.0 Demand 4.6 8.7

Head to head

Compare two brands.

Your brandTheir brand

Carpet CourtRank #139.0

SearchAIDemand

BunningsRank #233.9

Social

Search discoverability40.338.3AI visibility42.917.4Social discoverability16.645.7Brand demand54.745.4

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

12 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Carpet Court, ranked first on flooring

39.0 of 100

Carpet Court scores 39.0

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +18.1 40.3 scored × 45% AI visibility +12.9 42.9 scored × 30% Social discoverability +2.5 16.6 scored × 15% Brand demand +5.5 54.7 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in flooring is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the flooring board, in your inbox when it publishes.

flooring board

What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels