Who gets found first in sheds & outdoor structures.

One measure of how Australians find sheds & outdoor structures, across Google, AI answers, social platforms and brand demand. 272 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1EasyShed47.9

#2Best Sheds36.2

#3Bunnings30.6

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 47.9 EasyShed

11.7 points clear of Best Sheds, who sits at 36.2.

The chase 36.2–29.5 3 brands chasing

Best Sheds 36.2
Bunnings 30.6
Stratco 29.5

The deciding channel 45% Search discoverability

EasyShed 43.7
Sheds for Sale 26.9

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score EasyShed 43.7

AI 30% of the score EasyShed 66.2

Social 15% of the score Stratco 49.5 · #4 overall

Demand 10% of the score Garden Shed 54.7 · #6 overall

The board · August 2026

1 Move — EasyShed easyshed.com.au Search 43.7 AI 66.2 Social 26.8 Demand 43.4 47.9

2 Move — Best Sheds bestsheds.com.au Search 26.1 AI 51.8 Social 28.9 Demand 45.3 36.2

3 Move — Bunnings bunnings.com.au Search 21.7 AI 31.4 Social 40.7 Demand 53.5 30.6

4 Move — Stratco stratco.com.au Search 17.0 AI 32.0 Social 49.5 Demand 48.7 29.5

5 Move — Keter ketergroup.com.au Search 23.5 AI 40.7 Social 12.7 Demand 35.2 28.2

6 Move — Garden Shed gardenshed.com.au Search 0.0 AI 45.5 Social 42.6 Demand 54.7 25.5

7 Move — Garden Shed gardenshed.com Search 0.0 AI 45.5 Social 42.6 Demand 54.7 25.5

8 Move — Absco Sheds abscosheds.com.au Search 13.8 AI 50.4 Social 16.8 Demand 0.0 23.9

9 Move — Sheds for Sale sheds.com.au Search 26.9 AI 21.2 Social 0.0 Demand 40.6 22.5

10 Move — COLORBOND colorbond.com Search 6.1 AI 30.2 Social 47.4 Demand 31.5 22.1

11 Move — Fair Dinkum Builds fairdinkumbuilds.com.au Search 21.6 AI 28.6 Social 7.3 Demand 0.0 19.4

12 Move — Garden Sheds gardensheds.com.au Search 0.0 AI 32.1 Social 21.5 Demand 54.6 18.3

13 Move — The Shed Company theshedcompany.com.au Search 6.1 AI 43.8 Social 5.5 Demand 0.0 16.7

14 Move — Totalspan totalspan.com.au Search 0.0 AI 42.2 Social 0.0 Demand 25.1 15.2

15 Move — Stockman Sheds stockmansheds.com.au Search 0.0 AI 45.3 Social 0.0 Demand 0.0 13.6

16 Move — PERGOLUX pergolux.au Search 6.7 AI 26.4 Social 16.5 Demand 0.0 13.4

17 Move — BlueScope Steel bluescope.com Search 0.0 AI 37.1 Social 12.9 Demand 2.9 13.3

18 Move — Ranbuild ranbuild.com.au Search 0.0 AI 26.0 Social 13.7 Demand 34.7 13.3

19 Move — Steel Sheds Australia steelshedsaustralia.com.au Search 6.7 AI 32.0 Social 0.0 Demand 0.0 12.6

20 Move — Cheap Sheds cheapsheds.com.au Search 0.0 AI 33.6 Social 15.0 Demand 0.0 12.3

Head to head

Compare two brands.

Your brandTheir brand

EasyShedRank #147.9

SearchAI

Best ShedsRank #236.2

SocialDemand

Search discoverability43.726.1AI visibility66.251.8Social discoverability26.828.9Brand demand43.445.3

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

12 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example EasyShed, ranked first on sheds & outdoor structures

47.9 of 100

EasyShed scores 47.9

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +19.7 43.7 scored × 45% AI visibility +19.9 66.2 scored × 30% Social discoverability +4.0 26.8 scored × 15% Brand demand +4.3 43.4 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in sheds & outdoor structures is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the sheds & outdoor structures board, in your inbox when it publishes.

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What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels