Who gets found first in blinds & window furnishings.

One measure of how Australians find blinds & window furnishings, across Google, AI answers, social platforms and brand demand. 307 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1DIY Blinds49.2

#2Spotlight41.6

#3Half Price Blinds34.9

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 49.2 DIY Blinds

7.6 points clear of Spotlight, who sits at 41.6.

The chase 41.6–30.9 3 brands chasing

Spotlight 41.6
Half Price Blinds 34.9
Blinds Online 30.9

The deciding channel 30% AI visibility

DIY Blinds 63.9
Curtain and Blind Co 51.9

At 30% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Spotlight 50.5 · #2 overall

AI 30% of the score DIY Blinds 63.9

Social 15% of the score Blinds Online 46.6 · #4 overall

Demand 10% of the score Spotlight 49.9 · #2 overall

The board · August 2026

1 Move — DIY Blinds diyblinds.com.au Search 47.5 AI 63.9 Social 29.9 Demand 41.8 49.2

2 Move — Spotlight spotlightstores.com Search 50.5 AI 30.9 Social 31.1 Demand 49.9 41.6

3 Move — Half Price Blinds halfpriceblinds.com.au Search 46.2 AI 45.6 Social 2.7 Demand 0.0 34.9

4 Move — Blinds Online blindsonline.com.au Search 18.3 AI 37.2 Social 46.6 Demand 45.2 30.9

5 Move — IKEA ikea.com Search 22.1 AI 26.1 Social 37.8 Demand 44.4 27.9

6 Move — Curtain and Blind Co curtainandblindco.com.au Search 6.1 AI 51.9 Social 29.8 Demand 0.0 22.8

7 Move — Bunnings bunnings.com.au Search 16.3 AI 15.5 Social 40.4 Demand 42.6 22.3

8 Move — ABC Blinds abcblinds.com.au Search 16.6 AI 24.0 Social 5.9 Demand 31.1 18.7

9 Move — iSeekBlinds iseekblinds.com.au Search 10.8 AI 36.8 Social 15.1 Demand 0.0 18.2

10 Move — Luxaflex luxaflex.com.au Search 5.6 AI 32.0 Social 14.0 Demand 35.6 17.8

11 Move — 5 Minute Blinds 5minuteblinds.com.au Search 11.0 AI 29.5 Social 2.4 Demand 0.0 14.2

12 Move — Oz Blinds ozblinds.com.au Search 0.0 AI 45.6 Social 0.0 Demand 0.0 13.7

13 Move — Veneta Blinds venetablinds.com.au Search 0.0 AI 39.6 Social 12.3 Demand 0.0 13.7

14 Move — Quickfit Blinds & Curtains quickfitblindsandcurtains.com.au Search 6.1 AI 31.4 Social 8.0 Demand 0.0 13.4

15 Move — Ziptrak ziptrak.com.au Search 0.0 AI 25.6 Social 16.7 Demand 29.2 13.1

16 Move — Freedom freedom.com.au Search 0.0 AI 13.2 Social 36.4 Demand 32.7 12.7

17 Move — Carpet Court carpetcourt.com.au Search 11.5 AI 20.6 Social 0.0 Demand 7.9 12.2

18 Move — ShutterWise shutterwise.com.au Search 5.3 AI 31.6 Social 0.0 Demand 0.0 11.9

19 Move — Coolaroo coolaroo.com Search 10.7 AI 15.0 Social 5.8 Demand 6.8 10.9

20 Move — Kmart kmart.com.au Search 5.5 AI 2.0 Social 19.7 Demand 42.7 10.3

Head to head

Compare two brands.

Your brandTheir brand

DIY BlindsRank #149.2

SpotlightRank #241.6

SearchSocialDemand

Search discoverability47.550.5AI visibility63.930.9Social discoverability29.931.1Brand demand41.849.9

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

12 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

24 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example DIY Blinds, ranked first on blinds & window furnishings

49.2 of 100

DIY Blinds scores 49.2

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +21.3 47.5 scored × 45% AI visibility +19.2 63.9 scored × 30% Social discoverability +4.5 29.9 scored × 15% Brand demand +4.2 41.8 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in blinds & window furnishings is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

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What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels