Who gets found first in payments & eftpos.

One measure of how Australians find payments & eftpos, across Google, AI answers, social platforms and brand demand. 320 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Square63.7

#2Zeller44.2

#3Australian Payments Plus32.1

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 63.7 Square

19.5 points clear of Zeller, who sits at 44.2.

The chase 44.2–29.3 3 brands chasing

Zeller 44.2
Australian Payments Plus 32.1
CommBank 29.3

The deciding channel 45% Search discoverability

Square 57.2
JB Hi-Fi 27.7

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Square 57.2

AI 30% of the score Square 79.6

Social 15% of the score Australian Payments Plus 75.8 · #3 overall

Demand 10% of the score Square 44.4

The board · August 2026

1 Move — Square squareup.com Search 57.2 AI 79.6 Social 64.3 Demand 44.4 63.7

2 Move — Zeller myzeller.com Search 25.3 AI 72.9 Social 59.7 Demand 20.2 44.2

3 Move — Australian Payments Plus auspayplus.com.au Search 10.0 AI 54.1 Social 75.8 Demand 0.0 32.1

4 Move — CommBank commbank.com.au Search 24.8 AI 40.1 Social 28.0 Demand 19.1 29.3

5 Move — Tyro tyro.com Search 8.1 AI 50.2 Social 25.6 Demand 28.8 25.4

6 Move — Stripe stripe.com Search 26.1 AI 17.2 Social 31.8 Demand 33.3 25.0

7 Move — Westpac westpac.com.au Search 8.1 AI 47.9 Social 24.3 Demand 13.2 23.0

8 Move — Shift4 shift4-au.com.au Search 8.3 AI 50.5 Social 9.8 Demand 4.1 20.8

9 Move — NAB nab.com.au Search 25.3 AI 21.2 Social 3.7 Demand 16.1 19.9

10 Move — Officeworks officeworks.com.au Search 26.6 AI 17.5 Social 5.0 Demand 13.4 19.3

11 Move — Mobile Transaction mobiletransaction.org Search 16.1 AI 28.9 Social 2.4 Demand 0.0 16.3

12 Move — JB Hi-Fi jbhifi.com.au Search 27.7 AI 7.5 Social 0.0 Demand 11.1 15.8

13 Move — Payee payee.net.au Search 0.0 AI 43.4 Social 0.0 Demand 0.0 13.0

14 Move — Wise wise.com Search 8.0 AI 17.0 Social 5.2 Demand 20.1 11.5

15 Move — APS Payment Solutions aps.business Search 0.0 AI 38.0 Social 0.0 Demand 0.0 11.4

16 Move — PayNuts paynuts.au Search 8.1 AI 25.0 Social 0.0 Demand 0.0 11.2

17 Move — Clover merchants.fiserv.com Search 8.0 AI 5.2 Social 28.9 Demand 16.1 11.1

18 Move — Shopify shopify.com Search 0.0 AI 11.0 Social 30.8 Demand 27.1 10.6

19 Move — Smartpay Search 0.0 AI 13.1 Social 25.6 Demand 26.5 10.4

20 Move — SumUp sumup.com Search 0.0 AI 16.7 Social 27.0 Demand 12.2 10.3

Head to head

Compare two brands.

Your brandTheir brand

SquareRank #163.7

SearchAISocialDemand

ZellerRank #244.2

No channel wins

Search discoverability57.225.3AI visibility79.672.9Social discoverability64.359.7Brand demand44.420.2

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

8 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Square, ranked first on payments & eftpos

63.7 of 100

Square scores 63.7

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +25.7 57.2 scored × 45% AI visibility +23.9 79.6 scored × 30% Social discoverability +9.7 64.3 scored × 15% Brand demand +4.4 44.4 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in payments & eftpos is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

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A note when the numbers change.

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payments & eftpos board

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Any brand entering the top 20
What shifted across the four channels