Who gets found first in hr & workforce software.

One measure of how Australians find hr & workforce software, across Google, AI answers, social platforms and brand demand. 243 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Employment Hero48.9

#2Workday40.4

#3Deputy30.6

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 48.9 Employment Hero

8.5 points clear of Workday, who sits at 40.4.

The chase 40.4–29.0 3 brands chasing

Workday 40.4
Deputy 30.6
Sentrient 29.0

The deciding channel 10% Brand demand

Employment Hero 61.3
Workday 53.9

At 10% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Workday 52.6 · #2 overall

AI 30% of the score Sentrient 68.6 · #4 overall

Social 15% of the score Employment Hero 40.4

Demand 10% of the score Employment Hero 61.3

The board · August 2026

1 Move — Employment Hero employmenthero.com Search 48.0 AI 50.4 Social 40.4 Demand 61.3 48.9

2 Move — Workday workday.com Search 52.6 AI 21.5 Social 32.8 Demand 53.9 40.4

3 Move — Deputy deputy.com Search 14.0 AI 58.2 Social 27.7 Demand 26.5 30.6

4 Move — Sentrient sentrient.com.au Search 14.0 AI 68.6 Social 14.4 Demand 0.0 29.0

5 Move — RosterElf rosterelf.com Search 16.0 AI 60.8 Social 8.2 Demand 0.0 26.7

6 Move — Workit workit.com.au Search 26.9 AI 45.6 Social 0.0 Demand 0.0 25.8

7 Move — Xero xero.com Search 13.1 AI 35.1 Social 30.7 Demand 26.2 23.7

8 Move — Software Advice softwareadvice.com.au Search 39.3 AI 18.8 Social 0.0 Demand 0.0 23.3

9 Move — MYOB myob.com Search 26.8 AI 25.7 Social 9.7 Demand 17.7 23.0

10 Move — BambooHR bamboohr.com Search 25.9 AI 11.8 Social 31.6 Demand 28.0 22.7

11 Move — Rippling rippling.com Search 0.0 AI 53.8 Social 37.2 Demand 8.6 22.6

12 Move — Tanda tanda.com.au Search 13.3 AI 34.7 Social 16.5 Demand 17.9 20.7

13 Move — BrightHR brighthr.com Search 12.9 AI 32.9 Social 9.3 Demand 0.0 17.1

14 Move — ClockOn clockon.com.au Search 0.0 AI 50.2 Social 8.4 Demand 0.0 16.3

15 Move — Connecteam connecteam.com Search 0.0 AI 34.2 Social 31.2 Demand 0.0 15.0

16 Move — Capterra capterra.com.au Search 26.5 AI 9.5 Social 0.0 Demand 0.0 14.8

17 Move — Microkeeper microkeeper.com.au Search 13.3 AI 28.2 Social 0.0 Demand 0.0 14.5

18 Move — Leave Balance leavebalance.com Search 0.0 AI 44.8 Social 2.3 Demand 0.0 13.8

19 Move — Happy HR happyhr.com Search 0.0 AI 40.6 Social 10.9 Demand 0.0 13.8

20 Move — Fitz HR fitzhr.com Search 0.0 AI 41.0 Social 0.0 Demand 0.0 12.3

Head to head

Compare two brands.

Your brandTheir brand

Employment HeroRank #148.9

AISocialDemand

WorkdayRank #240.4

Search discoverability48.052.6AI visibility50.421.5Social discoverability40.432.8Brand demand61.353.9

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

5 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Employment Hero, ranked first on hr & workforce software

48.9 of 100

Employment Hero scores 48.9

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +21.6 48.0 scored × 45% AI visibility +15.1 50.4 scored × 30% Social discoverability +6.1 40.4 scored × 15% Brand demand +6.1 61.3 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in hr & workforce software is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the hr & workforce software board, in your inbox when it publishes.

hr & workforce software board

What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels