Who gets found first in field service & job management.

One measure of how Australians find field service & job management, across Google, AI answers, social platforms and brand demand. 366 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1ServiceM843.4

#2Xero42.2

#3AroFlo40.6

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 43.4 ServiceM8

1.2 points clear of Xero, who sits at 42.2.

The chase 42.2–38.6 3 brands chasing

Xero 42.2
AroFlo 40.6
Tradify 38.6

Who owns each channel

Search 45% of the score TradiePad 56.7 · #5 overall

AI 30% of the score Tradify 68.3 · #4 overall

Social 15% of the score Xero 55.7 · #2 overall

Demand 10% of the score QuickBooks 52.1 · #11 overall

The board · August 2026

1 Move — ServiceM8 servicem8.com Search 37.0 AI 58.4 Social 30.2 Demand 46.9 43.4

2 Move — Xero xero.com Search 34.4 AI 52.1 Social 55.7 Demand 26.8 42.2

3 Move — AroFlo aroflo.com Search 53.8 AI 35.9 Social 10.5 Demand 40.0 40.6

4 Move — Tradify tradifyhq.com Search 16.1 AI 68.3 Social 43.2 Demand 43.4 38.6

5 Move — TradiePad tradiepad.com.au Search 56.7 AI 9.8 Social 0.0 Demand 0.8 28.5

6 Move — simPRO simprogroup.com Search 16.7 AI 40.6 Social 30.7 Demand 41.0 28.4

7 Move — MYOB myob.com Search 16.7 AI 35.5 Social 19.8 Demand 25.7 23.7

8 Move — Fergus fergus.com Search 0.0 AI 54.7 Social 21.4 Demand 12.8 20.9

9 Move — Capterra capterra.com.au Search 34.2 AI 10.5 Social 0.0 Demand 0.0 18.6

10 Move — SprintSuite sprintsuite.com Search 16.0 AI 28.0 Social 0.0 Demand 0.0 15.6

11 Move — QuickBooks quickbooks.intuit.com Search 0.0 AI 19.3 Social 28.0 Demand 52.1 15.2

12 Move — Trak trak.co Search 16.0 AI 21.2 Social 0.0 Demand n/m 13.6

13 Move — hipages hipages.com.au Search 17.0 AI 2.8 Social 20.2 Demand 18.8 13.4

14 Move — QuoteMate quotemateapp.au Search 0.0 AI 44.0 Social 0.0 Demand 0.0 13.2

15 Move — FieldInsight fieldinsight.com Search 16.1 AI 18.6 Social 0.0 Demand 0.0 12.8

16 Move — Connecteam connecteam.com Search 0.0 AI 32.3 Social 13.0 Demand 8.9 12.5

17 Move — Salesforce salesforce.com Search 16.2 AI 7.3 Social 7.1 Demand 10.3 11.6

18 Move — Apple App Store apps.apple.com Search 16.7 AI 4.8 Social 13.7 Demand 0.0 11.0

19 Move — Taskr taskrs.com.au Search 0.0 AI 28.8 Social 10.2 Demand 6.4 10.8

20 Move — Jobber getjobber.com Search 0.0 AI 19.3 Social 30.8 Demand 2.3 10.6

Head to head

Compare two brands.

Your brandTheir brand

ServiceM8Rank #143.4

SearchAIDemand

XeroRank #242.2

Social

Search discoverability37.034.4AI visibility58.452.1Social discoverability30.255.7Brand demand46.926.8

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

4 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example ServiceM8, ranked first on field service & job management

43.4 of 100

ServiceM8 scores 43.4

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +16.7 37.0 scored × 45% AI visibility +17.5 58.4 scored × 30% Social discoverability +4.5 30.2 scored × 15% Brand demand +4.7 46.9 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in field service & job management is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

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A note when the numbers change.

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