Who gets found first in accounting software.

One measure of how Australians find accounting software, across Google, AI answers, social platforms and brand demand. 339 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Xero60.0

#2MYOB58.1

#3QuickBooks Online43.1

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 60.0 Xero

1.9 points clear of MYOB, who sits at 58.1.

The chase 58.1–43.1 3 brands chasing

MYOB 58.1
QuickBooks Online 43.1
Reckon 43.1

The deciding channel 15% Social discoverability

Xero 92.1
MYOB 71.1

At 15% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Business Victoria 63.2 · #5 overall

AI 30% of the score Xero 62.6

Social 15% of the score Xero 92.1

Demand 10% of the score Xero 76.6

The board · August 2026

1 Move — Xero xero.com Search 43.8 AI 62.6 Social 92.1 Demand 76.6 60.0

2 Move — MYOB myob.com Search 54.9 AI 55.3 Social 71.1 Demand 61.0 58.1

3 Move — QuickBooks Online quickbooks.intuit.com Search 28.5 AI 57.1 Social 67.3 Demand 30.8 43.1

4 Move — Reckon reckon.com Search 45.7 AI 43.9 Social 47.9 Demand 21.5 43.1

5 Move — Business Victoria business.vic.gov.au Search 63.2 AI 8.3 Social 0.0 Demand 0.0 30.9

6 Move — Sole App soleapp.com.au Search 0.0 AI 51.6 Social 69.7 Demand 0.0 25.9

7 Move — Freeaccountingsoftware.com.au freeaccountingsoftware.com.au Search 34.7 AI 18.9 Social 13.9 Demand 0.0 23.4

8 Move — Zoho Books zoho.com Search 5.3 AI 37.8 Social 52.8 Demand 2.3 21.9

9 Move — Software Advice softwareadvice.com.au Search 32.7 AI 5.4 Social 0.0 Demand 0.0 16.3

10 Move — Wave Accounting waveapps.com Search 5.7 AI 13.1 Social 51.4 Demand 19.3 16.1

11 Move — ATO (Australian Taxation Office) ato.gov.au Search 0.0 AI 31.7 Social 34.6 Demand 13.0 16.0

12 Move — Rounded rounded.com.au Search 0.0 AI 24.9 Social 39.0 Demand 13.2 14.6

13 Move — Gimbla gimbla.com Search 0.0 AI 39.8 Social 0.0 Demand 1.6 12.1

14 Move — Australian Accountants australianaccountants.com.au Search 5.3 AI 30.9 Social 0.0 Demand 0.0 11.7

15 Move — PCMag Australia au.pcmag.com Search 21.8 AI 4.5 Social 0.0 Demand 0.0 11.2

16 Move — Gartly Advisory gartlyadvisory.com.au Search 10.9 AI 19.9 Social 0.0 Demand 0.0 10.9

17 Move — Sage sage.com Search 0.0 AI 13.0 Social 33.4 Demand 12.0 10.1

18 Move — FreshBooks freshbooks.com Search 0.0 AI 19.4 Social 27.8 Demand 0.0 10.0

19 Move — Square Invoices squareup.com Search 6.7 AI 10.8 Social 24.1 Demand 0.0 9.9

20 Move — Hnry hnry.com.au Search 0.0 AI 2.8 Social 25.0 Demand 40.3 8.6

Head to head

Compare two brands.

Your brandTheir brand

XeroRank #160.0

AISocialDemand

MYOBRank #258.1

Search discoverability43.854.9AI visibility62.655.3Social discoverability92.171.1Brand demand76.661.0

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

12 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Xero, ranked first on accounting software

60.0 of 100

Xero scores 60.0

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +19.7 43.8 scored × 45% AI visibility +18.8 62.6 scored × 30% Social discoverability +13.8 92.1 scored × 15% Brand demand +7.7 76.6 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in accounting software is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

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What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels