Who gets found first in tyres.

One measure of how Australians find tyres, across Google, AI answers, social platforms and brand demand. 285 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1mycar Tyre & Auto41.2

#2Bob Jane T-Marts37.3

#3Bridgestone36.9

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 41.2 mycar Tyre & Auto

3.9 points clear of Bob Jane T-Marts, who sits at 37.3.

The chase 37.3–35.8 3 brands chasing

Bob Jane T-Marts 37.3
Bridgestone 36.9
Tyre Power 35.8

Who owns each channel

Search 45% of the score Bob Jane T-Marts 55.7 · #2 overall

AI 30% of the score Tyroola 52.0 · #5 overall

Social 15% of the score Bridgestone 68.3 · #3 overall

Demand 10% of the score Bridgestone 54.7 · #3 overall

The board · August 2026

1 Move — mycar Tyre & Auto mycar.com.au Search 48.5 AI 49.6 Social 29.9 Demand 0.0 41.2

2 Move — Bob Jane T-Marts bobjane.com.au Search 55.7 AI 24.9 Social 26.1 Demand 8.3 37.3

3 Move — Bridgestone bridgestone.com.au Search 24.3 AI 34.1 Social 68.3 Demand 54.7 36.9

4 Move — Tyre Power tyrepower.com.au Search 38.9 AI 47.7 Social 24.7 Demand 2.9 35.8

5 Move — Tyroola tyroola.com.au Search 19.4 AI 52.0 Social 29.9 Demand 35.2 32.3

6 Move — Mobile Tyre Shop mobiletyreshop.com.au Search 23.6 AI 41.2 Social 35.6 Demand 0.0 28.3

7 Move — Supercheap Auto supercheapauto.com.au Search 23.1 AI 40.3 Social 0.0 Demand 19.6 24.5

8 Move — Toyo Tyres toyotires.com.au Search 9.2 AI 21.4 Social 50.6 Demand 34.6 21.6

9 Move — Falken falkentire.com Search 0.0 AI 22.4 Social 66.1 Demand 37.1 20.3

10 Move — Continental continental-tires.com Search 4.6 AI 20.3 Social 52.1 Demand 42.4 20.2

11 Move — Michelin michelin.com.au Search 0.0 AI 26.8 Social 47.9 Demand 42.6 19.5

12 Move — Pirelli pirelli.com Search 0.0 AI 20.8 Social 61.0 Demand 40.7 19.4

13 Move — Goodyear goodyearblacktown.com.au Search 4.6 AI 17.0 Social 47.9 Demand 40.6 18.4

14 Move — JAX Tyres & Auto jaxtyres.com.au Search 10.6 AI 31.3 Social 24.2 Demand 0.0 17.8

15 Move — Kumho kumho.com.au Search 0.0 AI 20.1 Social 49.1 Demand 44.2 17.8

16 Move — Choice choice.com.au Search 0.0 AI 21.9 Social 61.7 Demand 14.4 17.3

17 Move — BFGoodrich bfgoodrich.com.au Search 0.0 AI 21.0 Social 53.2 Demand 26.8 17.0

18 Move — Yokohama yokohama.com.au Search 0.0 AI 14.8 Social 54.5 Demand 38.9 16.5

19 Move — Hankook Search 0.0 AI 19.1 Social 42.3 Demand 37.1 15.8

20 Move — Maxxis Search 0.0 AI 8.4 Social 50.1 Demand 42.5 14.3

Head to head

Compare two brands.

Your brandTheir brand

mycar Tyre & AutoRank #141.2

AISocial

Bob Jane T-MartsRank #237.3

SearchDemand

Search discoverability48.555.7AI visibility49.624.9Social discoverability29.926.1Brand demand0.08.3

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

14 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example mycar Tyre & Auto, ranked first on tyres

41.2 of 100

mycar Tyre & Auto scores 41.2

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +21.8 48.5 scored × 45% AI visibility +14.9 49.6 scored × 30% Social discoverability +4.5 29.9 scored × 15% Brand demand +0.0 0.0 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in tyres is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the tyres board, in your inbox when it publishes.

tyres board

What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels