Who gets found first in car listing platforms.

One measure of how Australians find car listing platforms, across Google, AI answers, social platforms and brand demand. 249 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Carsales75.5

#2CarsGuide34.1

#3Toyota33.6

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 75.5 Carsales

41.4 points clear of CarsGuide, who sits at 34.1.

The chase 34.1–29.4 3 brands chasing

CarsGuide 34.1
Toyota 33.6
Drive 29.4

The deciding channel 45% Search discoverability

Carsales 77.8
John Hughes 41.4

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Carsales 77.8

AI 30% of the score Carsales 73.3

Social 15% of the score Drive 74.6 · #4 overall

Demand 10% of the score Carsales 80.0

The board · August 2026

1 Move — Carsales carsales.com.au Search 77.8 AI 73.3 Social 70.2 Demand 80.0 75.5

2 Move — CarsGuide carsguide.com.au Search 24.9 AI 49.9 Social 20.4 Demand 48.7 34.1

3 Move — Toyota toyota.com.au Search 23.1 AI 31.3 Social 64.5 Demand 41.4 33.6

4 Move — Drive drive.com.au Search 0.0 AI 47.6 Social 74.6 Demand 39.2 29.4

5 Move — Facebook Marketplace facebook.com Search 7.4 AI 39.6 Social 57.9 Demand 33.8 27.3

6 Move — Autotrader autotrader.com.au Search 16.3 AI 40.1 Social 28.0 Demand 28.3 26.4

7 Move — Gumtree gumtree.com.au Search 0.0 AI 46.6 Social 47.1 Demand 40.5 25.1

8 Move — CARS24 cars24.com.au Search 7.2 AI 52.0 Social 40.3 Demand 0.0 24.9

9 Move — Carma carma.com.au Search 23.6 AI 39.3 Social 2.9 Demand 15.1 24.4

10 Move — Cars4Us cars4us.com.au Search 14.3 AI 45.2 Social 2.8 Demand 10.3 21.4

11 Move — John Hughes johnhughes.com.au Search 41.4 AI 0.0 Social 0.0 Demand n/m 18.6

12 Move — AutoFlip autoflip.com.au Search 0.0 AI 49.2 Social 19.9 Demand 0.0 17.7

13 Move — Motorama motorama.com.au Search 29.2 AI 8.5 Social 0.0 Demand 13.9 17.1

14 Move — CarExpert carexpert.com.au Search 0.0 AI 41.2 Social 0.0 Demand 43.4 16.7

15 Move — RedBook redbook.com.au Search 8.1 AI 26.0 Social 5.1 Demand 36.5 15.9

16 Move — easyauto123 easyauto123.com.au Search 0.0 AI 43.5 Social 0.0 Demand 0.0 13.1

17 Move — Chasing Cars chasingcars.com.au Search 0.0 AI 41.2 Social 0.0 Demand 0.0 12.4

18 Move — CarsForSale carsforsale.com.au Search 14.6 AI 11.1 Social 7.6 Demand 0.0 11.0

19 Move — SellMyCar sellmycar.com.au Search 8.9 AI 13.0 Social 18.1 Demand 0.0 10.6

20 Move — Adelaide Vehicle Centre adelaidevehiclecentre.com.au Search 22.2 AI 0.0 Social 0.0 Demand n/m 10.0

Head to head

Compare two brands.

Your brandTheir brand

CarsalesRank #175.5

SearchAISocialDemand

CarsGuideRank #234.1

No channel wins

Search discoverability77.824.9AI visibility73.349.9Social discoverability70.220.4Brand demand80.048.7

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

9 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Carsales, ranked first on car listing platforms

75.5 of 100

Carsales scores 75.5

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +35.0 77.8 scored × 45% AI visibility +22.0 73.3 scored × 30% Social discoverability +10.5 70.2 scored × 15% Brand demand +8.0 80.0 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in car listing platforms is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the car listing platforms board, in your inbox when it publishes.

car listing platforms board

What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels