Who gets found first in caravans & rvs.

One measure of how Australians find caravans & rvs, across Google, AI answers, social platforms and brand demand. 260 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Jayco54.5

#2Lotus Caravans34.0

#3Caravan Camping Sales22.9

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 54.5 Jayco

20.5 points clear of Lotus Caravans, who sits at 34.0.

The chase 34.0–21.4 3 brands chasing

Lotus Caravans 34.0
Caravan Camping Sales 22.9
Snowy River Caravans 21.4

The deciding channel 45% Search discoverability

Jayco 57.7
Lotus Caravans 34.0

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Jayco 57.7

AI 30% of the score Lotus Caravans 50.5 · #2 overall

Social 15% of the score Jayco 62.7

Demand 10% of the score Jayco 54.8

The board · August 2026

1 Move — Jayco jayco.com.au Search 57.7 AI 45.6 Social 62.7 Demand 54.8 54.5

2 Move — Lotus Caravans lotuscaravans.com.au Search 34.0 AI 50.5 Social 23.7 Demand 0.0 34.0

3 Move — Caravan Camping Sales caravancampingsales.com.au Search 30.9 AI 28.7 Social 2.4 Demand 0.0 22.9

4 Move — Snowy River Caravans snowyrivercaravans.com.au Search 11.5 AI 40.3 Social 27.7 Demand 0.0 21.4

5 Move — Caravans For Sale caravansforsale.com.au Search 6.7 AI 29.1 Social 12.6 Demand 54.6 19.1

6 Move — New Age Caravans newagecaravans.com.au Search 13.7 AI 24.0 Social 27.4 Demand 0.0 17.5

7 Move — Wonderland RV wonderlandrv.com.au Search 0.0 AI 37.1 Social 22.5 Demand 17.8 16.3

8 Move — Ezytrail ezytrail.com.au Search 5.4 AI 21.2 Social 19.1 Demand 40.8 15.7

9 Move — Austrack Campers austrackcampers.com.au Search 18.8 AI 14.9 Social 13.6 Demand 0.0 15.0

10 Move — Crusader Caravans crusadercaravans.com.au Search 0.0 AI 39.5 Social 11.3 Demand 0.0 13.6

11 Move — Titanium Caravans titaniumcaravans.com.au Search 0.0 AI 20.0 Social 43.1 Demand 0.0 12.5

12 Move — Leader Caravans leadercaravans.com.au Search 12.0 AI 19.8 Social 7.0 Demand 0.0 12.4

13 Move — Cub Campers cubcampers.com.au Search 0.0 AI 18.1 Social 44.8 Demand 0.0 12.1

14 Move — Avan avan.com.au Search 5.4 AI 11.9 Social 18.3 Demand 33.9 12.1

15 Move — Caravan Sales caravansales.com.au Search 13.8 AI 15.5 Social 5.2 Demand 0.0 11.7

16 Move — Jawa Campers jawacampers.com.au Search 12.1 AI 15.0 Social 10.4 Demand 0.0 11.5

17 Move — Market Direct Campers marketdirect.com.au Search 6.7 AI 9.0 Social 38.8 Demand 0.0 11.5

18 Move — Spinifex Caravans spinifexcaravans.com.au Search 0.0 AI 31.0 Social 12.5 Demand 0.0 11.2

19 Move — Swag Camper Trailers swagcampertrailers.com.au Search 0.0 AI 26.5 Social 20.2 Demand 0.0 11.0

20 Move — Opus Camper opuscamper.com.au Search 5.8 AI 20.8 Social 11.1 Demand 0.0 10.5

Head to head

Compare two brands.

Your brandTheir brand

JaycoRank #154.5

SearchSocialDemand

Lotus CaravansRank #234.0

Search discoverability57.734.0AI visibility45.650.5Social discoverability62.723.7Brand demand54.80.0

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

12 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Jayco, ranked first on caravans & rvs

54.5 of 100

Jayco scores 54.5

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +25.9 57.7 scored × 45% AI visibility +13.7 45.6 scored × 30% Social discoverability +9.4 62.7 scored × 15% Brand demand +5.5 54.8 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in caravans & rvs is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

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A note when the numbers change.

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