Who gets found first in novated leasing.

One measure of how Australians find novated leasing, across Google, AI answers, social platforms and brand demand. 172 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Maxxia51.1

#2Smartsalary49.3

#3SG Fleet44.2

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 51.1 Maxxia

1.8 points clear of Smartsalary, who sits at 49.3.

The chase 49.3–33.6 3 brands chasing

Smartsalary 49.3
SG Fleet 44.2
Novated Lease Australia 33.6

The deciding channel 30% AI visibility

Maxxia 61.6
Smartsalary 57.3

At 30% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score SG Fleet 60.2 · #3 overall

AI 30% of the score Maxxia 61.6

Social 15% of the score Smartsalary 79.5 · #2 overall

Demand 10% of the score Maxxia 55.0

The board · August 2026

1 Move — Maxxia maxxia.com.au Search 52.1 AI 61.6 Social 24.7 Demand 55.0 51.1

2 Move — Smartsalary smart.com.au Search 36.7 AI 57.3 Social 79.5 Demand 36.9 49.3

3 Move — SG Fleet sgfleet.com Search 60.2 AI 34.6 Social 10.3 Demand 51.8 44.2

4 Move — Novated Lease Australia novatedleaseaustralia.com.au Search 25.0 AI 54.9 Social 39.4 Demand 0.0 33.6

5 Move — RemServ remserv.com.au Search 35.1 AI 29.5 Social 5.5 Demand 50.9 30.6

6 Move — FleetPartners fleetpartners.com.au Search 32.8 AI 30.1 Social 0.0 Demand 10.1 24.8

7 Move — Paywise paywise.com.au Search 0.0 AI 40.5 Social 59.6 Demand 28.4 23.9

8 Move — Oly oly.com.au Search 16.4 AI 15.7 Social 26.0 Demand 28.6 18.8

9 Move — Fleet Network fleetnetwork.com.au Search 8.0 AI 44.0 Social 0.0 Demand 0.0 16.8

10 Move — SalaryPackagingPLUS salarypackagingplus.com.au Search 8.1 AI 41.3 Social 0.0 Demand 0.0 16.0

11 Move — Eziway eziway.net.au Search 0.0 AI 36.8 Social 0.0 Demand 29.4 14.0

12 Move — Easifleet easifleet.com.au Search 8.3 AI 30.2 Social 2.5 Demand 2.9 13.5

13 Move — Leaselab leaselab.com.au Search 8.1 AI 29.9 Social 5.3 Demand 0.8 13.5

14 Move — Fingo fingo.com.au Search 0.0 AI 42.3 Social 5.1 Demand 0.0 13.4

15 Move — LeasePLUS leaseplus.com.au Search 0.0 AI 31.3 Social 12.5 Demand 4.1 11.7

16 Move — CBB cbb.com.au Search 0.0 AI 28.6 Social 0.0 Demand 29.8 11.6

17 Move — AccessPay accesspay.com.au Search 8.3 AI 18.4 Social 0.0 Demand 22.3 11.5

18 Move — adfconsumer.gov.au adfconsumer.gov.au Search 24.1 AI 0.0 Social 0.0 Demand n/m 10.8

19 Move — Drive drive.com.au Search 0.0 AI 8.4 Social 52.4 Demand 0.0 10.4

20 Move — ProductReview productreview.com.au Search 0.0 AI 32.6 Social 0.0 Demand 0.0 9.8

Head to head

Compare two brands.

Your brandTheir brand

MaxxiaRank #151.1

SearchAIDemand

SmartsalaryRank #249.3

Social

Search discoverability52.136.7AI visibility61.657.3Social discoverability24.779.5Brand demand55.036.9

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

8 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Maxxia, ranked first on novated leasing

51.1 of 100

Maxxia scores 51.1

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +23.4 52.1 scored × 45% AI visibility +18.5 61.6 scored × 30% Social discoverability +3.7 24.7 scored × 15% Brand demand +5.5 55.0 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in novated leasing is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

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A note when the numbers change.

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What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels