Who gets found first in mobile plans.

One measure of how Australians find mobile plans, across Google, AI answers, social platforms and brand demand. 150 brands discovered and 99 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Telstra68.1

#2ALDI Mobile62.1

#3Canstar57.8

See all 99 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 68.1 Telstra

6.0 points clear of ALDI Mobile, who sits at 62.1.

The chase 62.1–52.7 3 brands chasing

ALDI Mobile 62.1
Canstar 57.8
Boost Mobile 52.7

The deciding channel 30% AI visibility

Telstra 61.6
Optus 60.0

At 30% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score ALDI Mobile 77.8 · #2 overall

AI 30% of the score Telstra 61.6

Social 15% of the score More 97.4 · #11 overall

Demand 10% of the score ALDI Mobile 64.5 · #2 overall

The board · August 2026

1 Move — Telstra telstra.com.au Search 70.8 AI 61.6 Social 79.3 Demand 59.0 68.1

2 Move — ALDI Mobile aldimobile.com.au Search 77.8 AI 40.0 Social 57.3 Demand 64.5 62.1

3 Move — Canstar canstar.com.au Search 77.5 AI 50.3 Social 51.9 Demand 0.0 57.8

4 Move — Boost Mobile boost.com.au Search 55.6 AI 44.2 Social 56.5 Demand 59.3 52.7

5 Move — Optus optus.com.au Search 6.7 AI 60.0 Social 77.6 Demand 53.8 38.0

6 Move — WhistleOut whistleout.com.au Search 32.5 AI 55.3 Social 33.0 Demand 0.0 36.2

7 Move — Vodafone vodafone.com.au Search 0.0 AI 57.8 Social 69.3 Demand 45.2 32.2

8 Move — Felix Mobile felixmobile.com.au Search 8.0 AI 41.5 Social 56.1 Demand 47.0 29.2

9 Move — Amaysim amaysim.com.au Search 6.4 AI 24.3 Social 72.3 Demand 63.0 27.3

10 Move — Lyca Mobile lycamobile.com.au Search 32.7 AI 22.3 Social 27.6 Demand 14.4 27.0

11 Move — More more.com.au Search 0.0 AI 23.5 Social 97.4 Demand 27.0 24.3

12 Move — TPG tpg.com.au Search 6.4 AI 33.7 Social 37.8 Demand 30.3 21.7

13 Move — Dodo dodo.com Search 12.9 AI 17.9 Social 39.7 Demand 37.4 20.9

14 Move — Woolworths Mobile mobile.everyday.com.au Search 13.1 AI 9.2 Social 63.8 Demand 19.4 20.2

15 Move — Kogan Mobile kogan.com Search 0.0 AI 25.9 Social 30.8 Demand 57.9 18.2

16 Move — Finder finder.com.au Search 0.0 AI 40.0 Social 30.0 Demand 13.9 17.9

17 Move — Cmobile cmobile.com.au Search 19.3 AI 23.4 Social 12.6 Demand 0.0 17.6

18 Move — Belong belong.com.au Search 0.0 AI 14.2 Social 47.9 Demand 51.4 16.6

19 Move — Everyday Rewards everyday.com.au Search 13.1 AI 8.6 Social 35.2 Demand 6.0 14.3

20 Move — Really really.com Search 0.0 AI 13.4 Social 67.6 Demand 0.0 14.2

Head to head

Compare two brands.

Your brandTheir brand

TelstraRank #168.1

AISocial

ALDI MobileRank #262.1

SearchDemand

Search discoverability70.877.8AI visibility61.640.0Social discoverability79.357.3Brand demand59.064.5

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

10 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Telstra, ranked first on mobile plans

68.1 of 100

Telstra scores 68.1

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +31.8 70.8 scored × 45% AI visibility +18.5 61.6 scored × 30% Social discoverability +11.9 79.3 scored × 15% Brand demand +5.9 59.0 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in mobile plans is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

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A note when the numbers change.

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What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels