Who gets found first in home internet.

One measure of how Australians find home internet, across Google, AI answers, social platforms and brand demand. 129 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Aussie Broadband70.0

#2TPG47.9

#3Canstar47.2

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 70.0 Aussie Broadband

22.1 points clear of TPG, who sits at 47.9.

The chase 47.9–41.7 3 brands chasing

TPG 47.9
Canstar 47.2
Superloop 41.7

The deciding channel 45% Search discoverability

Aussie Broadband 78.3
Canstar 68.1

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Aussie Broadband 78.3

AI 30% of the score Superloop 55.5 · #4 overall

Social 15% of the score Aussie Broadband 77.5

Demand 10% of the score Aussie Broadband 66.3

The board · August 2026

1 Move — Aussie Broadband aussiebroadband.com.au Search 78.3 AI 55.1 Social 77.5 Demand 66.3 70.0

2 Move — TPG tpg.com.au Search 54.5 AI 29.5 Social 58.1 Demand 58.0 47.9

3 Move — Canstar canstar.com.au Search 68.1 AI 38.6 Social 27.2 Demand 9.5 47.2

4 Move — Superloop superloop.com Search 21.7 AI 55.5 Social 69.0 Demand 49.2 41.7

5 Move — Dodo dodo.com Search 21.8 AI 39.2 Social 52.9 Demand 52.9 34.8

6 Move — Telstra telstra.com.au Search 20.3 AI 30.9 Social 64.5 Demand 53.4 33.4

7 Move — WhistleOut whistleout.com.au Search 22.1 AI 48.3 Social 41.5 Demand 23.4 33.0

8 Move — Finder finder.com.au Search 18.7 AI 41.5 Social 50.9 Demand 19.2 30.4

9 Move — iiNet iinet.net.au Search 42.1 AI 10.2 Social 13.2 Demand 35.3 27.5

10 Move — NBN Co nbnco.com.au Search 37.9 AI 13.6 Social 33.9 Demand 0.0 26.2

11 Move — Compare Broadband comparebroadband.com.au Search 32.7 AI 34.2 Social 0.0 Demand 0.0 25.0

12 Move — Optus optus.com.au Search 0.0 AI 21.1 Social 72.7 Demand 51.1 22.3

13 Move — Kogan Internet koganinternet.com.au Search 16.7 AI 27.9 Social 29.2 Demand 0.0 20.3

14 Move — CHOICE choice.com.au Search 5.3 AI 40.2 Social 35.6 Demand 0.0 19.8

15 Move — Exetel exetel.com.au Search 0.0 AI 31.2 Social 41.4 Demand 35.8 19.1

16 Move — Tangerine tangerine.com.au Search 0.0 AI 25.7 Social 41.2 Demand 49.4 18.8

17 Move — iSelect iselect.com.au Search 35.9 AI 4.5 Social 0.0 Demand 7.2 18.2

18 Move — SpinTel spintel.net.au Search 0.0 AI 30.5 Social 33.6 Demand 29.6 17.1

19 Move — Leaptel leaptel.com.au Search 0.0 AI 33.1 Social 23.8 Demand 29.9 16.5

20 Move — Belong belong.com.au Search 0.0 AI 10.6 Social 43.2 Demand 47.1 14.4

Head to head

Compare two brands.

Your brandTheir brand

Aussie BroadbandRank #170.0

SearchAISocialDemand

TPGRank #247.9

No channel wins

Search discoverability78.354.5AI visibility55.129.5Social discoverability77.558.1Brand demand66.358.0

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

12 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Aussie Broadband, ranked first on home internet

70.0 of 100

Aussie Broadband scores 70.0

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +35.3 78.3 scored × 45% AI visibility +16.5 55.1 scored × 30% Social discoverability +11.6 77.5 scored × 15% Brand demand +6.6 66.3 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in home internet is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the home internet board, in your inbox when it publishes.

home internet board

What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels