Who gets found first in energy providers.

One measure of how Australians find energy providers, across Google, AI answers, social platforms and brand demand. 184 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Energy Made Easy63.4

#2EnergyAustralia52.6

#3Victorian Energy Compare48.6

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 63.4 Energy Made Easy

10.8 points clear of EnergyAustralia, who sits at 52.6.

The chase 52.6–43.7 3 brands chasing

EnergyAustralia 52.6
Victorian Energy Compare 48.6
Energy VIC 43.7

The deciding channel 30% AI visibility

Energy Made Easy 66.4
Finder 56.5

At 30% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Energy Made Easy 74.6

AI 30% of the score Energy Made Easy 66.4

Social 15% of the score Energy Made Easy 66.1

Demand 10% of the score Origin Energy 74.1 · #6 overall

The board · August 2026

1 Move — Energy Made Easy energymadeeasy.gov.au Search 74.6 AI 66.4 Social 66.1 Demand 0.0 63.4

2 Move — EnergyAustralia energyaustralia.com.au Search 64.8 AI 35.5 Social 42.4 Demand 64.4 52.6

3 Move — Victorian Energy Compare compare.energy.vic.gov.au Search 74.5 AI 39.8 Social 21.2 Demand 0.0 48.6

4 Move — Energy VIC energy.vic.gov.au Search 74.5 AI 24.6 Social 18.6 Demand 0.0 43.7

5 Move — Red Energy redenergy.com.au Search 44.7 AI 32.0 Social 38.2 Demand 60.9 41.5

6 Move — Origin Energy originenergy.com.au Search 5.3 AI 39.0 Social 56.2 Demand 74.1 29.9

7 Move — AGL agl.com.au Search 6.7 AI 34.7 Social 37.2 Demand 51.8 24.2

8 Move — Finder finder.com.au Search 0.0 AI 56.5 Social 35.0 Demand 13.4 23.5

9 Move — Compare the Market comparethemarket.com.au Search 11.0 AI 29.8 Social 22.2 Demand 29.6 20.2

10 Move — iSelect iselect.com.au Search 33.3 AI 8.5 Social 0.0 Demand 21.7 19.7

11 Move — Service NSW service.nsw.gov.au Search 29.8 AI 20.0 Social 0.0 Demand 0.0 19.4

12 Move — CHOICE choice.com.au Search 0.0 AI 33.4 Social 43.8 Demand 16.7 18.3

13 Move — Alinta Energy alintaenergy.com.au Search 11.2 AI 16.7 Social 14.5 Demand 57.4 18.0

14 Move — energy.gov.au energy.gov.au Search 21.7 AI 19.6 Social 0.0 Demand 0.0 15.7

15 Move — GloBird Energy globirdenergy.com.au Search 0.0 AI 25.8 Social 41.6 Demand 15.4 15.5

16 Move — NSW Government nsw.gov.au Search 29.8 AI 5.4 Social 0.0 Demand 0.0 15.0

17 Move — Amber Electric amber.com.au Search 0.0 AI 18.4 Social 29.4 Demand 48.6 14.8

18 Move — Momentum Energy momentumenergy.com.au Search 0.0 AI 14.7 Social 33.5 Demand 46.9 14.1

19 Move — Canstar Blue canstarblue.com.au Search 0.0 AI 30.4 Social 31.3 Demand 0.0 13.8

20 Move — Australian Energy Regulator aer.gov.au Search 10.8 AI 11.0 Social 36.1 Demand 0.0 13.6

Head to head

Compare two brands.

Your brandTheir brand

Energy Made EasyRank #163.4

SearchAISocial

EnergyAustraliaRank #252.6

Demand

Search discoverability74.664.8AI visibility66.435.5Social discoverability66.142.4Brand demand0.064.4

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

12 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Energy Made Easy, ranked first on energy providers

63.4 of 100

Energy Made Easy scores 63.4

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +33.6 74.6 scored × 45% AI visibility +19.9 66.4 scored × 30% Social discoverability +9.9 66.1 scored × 15% Brand demand +0.0 0.0 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in energy providers is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

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Who climbed and who fell
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What shifted across the four channels