Who gets found first in motorhome & campervan hire.

One measure of how Australians find motorhome & campervan hire, across Google, AI answers, social platforms and brand demand. 237 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1Camplify63.5

#2Apollo Campervans52.9

#3Britz40.7

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 63.5 Camplify

10.6 points clear of Apollo Campervans, who sits at 52.9.

The chase 52.9–38.9 3 brands chasing

Apollo Campervans 52.9
Britz 40.7
JUCY 38.9

The deciding channel 45% Search discoverability

Camplify 79.5
Apollo Campervans 63.9

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Camplify 79.5

AI 30% of the score Camplify 54.6

Social 15% of the score Apollo Campervans 53.5 · #2 overall

Demand 10% of the score Camplify 50.4

The board · August 2026

1 Move — Camplify camplify.com.au Search 79.5 AI 54.6 Social 42.2 Demand 50.4 63.5

2 Move — Apollo Campervans apollocamper.com Search 63.9 AI 53.6 Social 53.5 Demand 0.0 52.9

3 Move — Britz britz.com Search 34.7 AI 53.8 Social 38.8 Demand 31.5 40.7

4 Move — JUCY jucy.com Search 33.0 AI 50.9 Social 39.7 Demand 28.2 38.9

5 Move — Indie Campers indiecampers.com Search 32.1 AI 29.6 Social 15.6 Demand 0.0 25.7

6 Move — Maui Motorhomes maui-rentals.com Search 13.2 AI 40.0 Social 40.9 Demand 0.0 24.1

7 Move — Motorhome Republic motorhomerepublic.com Search 19.4 AI 35.4 Social 2.4 Demand 0.0 19.7

8 Move — Lets Go Motorhomes letsgomotorhomes.com.au Search 13.8 AI 21.1 Social 42.8 Demand 0.0 18.9

9 Move — Travellers Autobarn travellers-autobarn.com.au Search 0.0 AI 49.5 Social 24.9 Demand 0.0 18.6

10 Move — Wicked Campers wickedcampers.com.au Search 0.0 AI 49.3 Social 15.1 Demand 0.0 17.1

11 Move — Aussie Campervans aussiecampervans.com Search 6.4 AI 40.3 Social 0.0 Demand 0.0 15.0

12 Move — DriveNow drivenow.com.au Search 7.3 AI 27.5 Social 20.6 Demand 0.0 14.6

13 Move — Campervans.com campervans.com Search 0.0 AI 28.7 Social 39.4 Demand 0.0 14.5

14 Move — Cruisin Motorhomes cruisinmotorhomes.com.au Search 6.8 AI 15.4 Social 41.1 Demand 0.0 13.8

15 Move — Camper Champ camperchamp.com.au Search 0.0 AI 35.2 Social 17.0 Demand 0.0 13.1

16 Move — Camper Champ camperchamp.com Search 0.0 AI 35.2 Social 17.0 Demand 0.0 13.1

17 Move — Mighty Campers mightycampers.com Search 0.0 AI 30.2 Social 24.6 Demand 0.0 12.7

18 Move — Imoova imoova.com Search 0.0 AI 17.4 Social 42.0 Demand 0.0 11.5

19 Move — Star RV starrv.com Search 0.0 AI 17.5 Social 22.8 Demand 25.5 11.2

20 Move — Star RV star-rv.com.au Search 0.0 AI 17.5 Social 22.8 Demand 25.5 11.2

Head to head

Compare two brands.

Your brandTheir brand

CamplifyRank #163.5

SearchAIDemand

Apollo CampervansRank #252.9

Social

Search discoverability79.563.9AI visibility54.653.6Social discoverability42.253.5Brand demand50.40.0

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

10 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Camplify, ranked first on motorhome & campervan hire

63.5 of 100

Camplify scores 63.5

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +35.8 79.5 scored × 45% AI visibility +16.4 54.6 scored × 30% Social discoverability +6.3 42.2 scored × 15% Brand demand +5.0 50.4 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in motorhome & campervan hire is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

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What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels