Who gets found first in caravan & holiday parks.

One measure of how Australians find caravan & holiday parks, across Google, AI answers, social platforms and brand demand. 222 brands discovered and 100 recorded, ranked on a single presence score. August 2026 edition.

Find your brand on this board

Leading this boardAugust 2026

#1BIG4 Holiday Parks58.0

#2Discovery Parks38.2

#3G'Day Parks34.0

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 58.0 BIG4 Holiday Parks

19.8 points clear of Discovery Parks, who sits at 38.2.

The chase 38.2–29.9 3 brands chasing

Discovery Parks 38.2
G'Day Parks 34.0
Tasman Holiday Parks 29.9

The deciding channel 30% AI visibility

BIG4 Holiday Parks 70.4
NRMA Parks & Resorts 52.2

At 30% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score BIG4 Holiday Parks 57.6

AI 30% of the score BIG4 Holiday Parks 70.4

Social 15% of the score BIG4 Holiday Parks 73.1

Demand 10% of the score Discovery Parks 46.9 · #2 overall

The board · August 2026

1 Move — BIG4 Holiday Parks big4.com.au Search 57.6 AI 70.4 Social 73.1 Demand 0.0 58.0

2 Move — Discovery Parks discoveryholidayparks.com.au Search 30.5 AI 42.5 Social 46.8 Demand 46.9 38.2

3 Move — G'Day Parks gdayparks.com.au Search 46.8 AI 42.2 Social 0.0 Demand 2.9 34.0

4 Move — Tasman Holiday Parks tasmanholidayparks.com Search 39.3 AI 32.9 Social 15.8 Demand 0.0 29.9

5 Move — NRMA Parks & Resorts nrmaparksandresorts.com.au Search 18.5 AI 52.2 Social 36.4 Demand 0.0 29.4

6 Move — RAC Parks & Resorts parksandresorts.rac.com.au Search 27.7 AI 27.8 Social 3.7 Demand 0.0 21.4

7 Move — BIG4 Gold Coast Holiday Park goldcoastholidaypark.com.au Search 10.0 AI 39.7 Social 22.6 Demand 0.0 19.8

8 Move — Visit NSW visitnsw.com Search 29.3 AI 19.8 Social 0.0 Demand 0.0 19.1

9 Move — Hipcamp hipcamp.com Search 9.3 AI 33.5 Social 9.6 Demand 0.0 15.7

10 Move — BIG4 Ingenia Holidays Inverloch ingeniaholidays.com.au Search 0.0 AI 28.9 Social 43.5 Demand 0.0 15.2

11 Move — Reflections Holiday Parks reflectionsholidays.com.au Search 0.0 AI 29.3 Social 41.0 Demand 0.0 14.9

12 Move — National Parks NSW nationalparks.nsw.gov.au Search 18.9 AI 17.5 Social 7.4 Demand 0.8 14.9

13 Move — NSW Government nsw.gov.au Search 18.9 AI 17.4 Social 0.0 Demand 0.0 13.7

14 Move — BIG4 Adventure Whitsunday Resort adventurewhitsunday.com.au Search 0.0 AI 38.4 Social 0.0 Demand 0.0 11.5

15 Move — Parks Victoria parks.vic.gov.au Search 19.3 AI 0.4 Social 0.0 Demand 0.0 8.8

16 Move — Booking.com booking.com Search 0.0 AI 28.5 Social 0.0 Demand 0.0 8.6

17 Move — Holidays with Kids holidayswithkids.com.au Search 10.5 AI 11.5 Social 3.0 Demand 0.0 8.6

18 Move — Camps Australia Wide campsaustraliawide.com Search 0.0 AI 27.9 Social 0.0 Demand 0.0 8.4

19 Move — Camplify camplify.com.au Search 0.0 AI 25.3 Social 5.1 Demand 0.0 8.4

20 Move — Time Out timeout.com Search 0.0 AI 27.7 Social 0.0 Demand 0.0 8.3

Head to head

Compare two brands.

Your brandTheir brand

BIG4 Holiday ParksRank #158.0

SearchAISocial

Discovery ParksRank #238.2

Demand

Search discoverability57.630.5AI visibility70.442.5Social discoverability73.146.8Brand demand0.046.9

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

7 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example BIG4 Holiday Parks, ranked first on caravan & holiday parks

58.0 of 100

BIG4 Holiday Parks scores 58.0

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +25.9 57.6 scored × 45% AI visibility +21.1 70.4 scored × 30% Social discoverability +11.0 73.1 scored × 15% Brand demand +0.0 0.0 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in caravan & holiday parks is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

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A note when the numbers change.

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