Who gets found first in pharmacy.

One measure of how Australians find pharmacy, across Google, AI answers, social platforms and brand demand. 208 brands discovered and 100 recorded, ranked on a single presence score. September 2026 edition.

Find your brand on this board

Leading this boardSeptember 2026

#1Chemist Warehouse60.3

#2Chemist2U32.3

#3Pharmacy Online28.7

See all 100 recorded →

Measured across

Google AI Overviews ChatGPT Gemini Claude Perplexity Copilot TikTok Instagram YouTube Reddit

The board in brief

The lead 60.3 Chemist Warehouse

28.0 points clear of Chemist2U, who sits at 32.3.

The chase 32.3–23.1 3 brands chasing

Chemist2U 32.3
Pharmacy Online 28.7
Chemist Direct 23.1

The deciding channel 45% Search discoverability

Chemist Warehouse 57.3
Chemist2U 32.2

At 45% of the score, the lead over the next brand here moves the ranking further than any other channel's does.

Who owns each channel

Search 45% of the score Chemist Warehouse 57.3

AI 30% of the score Chemist Warehouse 66.3

Social 15% of the score Chemist Warehouse 78.4

Demand 10% of the score Amcal 48.2 · #16 overall

The board · September 2026

1 Move — Chemist Warehouse chemistwarehouse.com.au Search 57.3 AI 66.3 Social 78.4 Demand 28.5 60.3

2 Move — Chemist2U chemist2u.com.au Search 32.2 AI 52.5 Social 13.4 Demand 0.0 32.3

3 Move — Pharmacy Online pharmacyonline.com.au Search 25.5 AI 41.9 Social 14.1 Demand 25.6 28.7

4 Move — Chemist Direct chemistdirect.com.au Search 15.0 AI 48.1 Social 13.0 Demand 0.0 23.1

5 Move — Priceline Pharmacy priceline.com.au Search 9.2 AI 35.2 Social 36.2 Demand 0.0 20.1

6 Move — Abby Health abbyhealth.app Search 17.5 AI 37.0 Social 0.0 Demand 0.0 19.0

7 Move — Chemist Australia chemistaustralia.com.au Search 4.3 AI 44.8 Social 15.5 Demand 0.0 17.7

8 Move — Direct Chemist Outlet directchemistoutlet.com.au Search 9.1 AI 36.8 Social 8.2 Demand 0.0 16.4

9 Move — Your Discount Chemist yourdiscountchemist.com.au Search 17.6 AI 24.8 Social 5.8 Demand 0.0 16.2

10 Move — Evermed evermed.com.au Search 8.8 AI 38.2 Social 4.8 Demand 0.0 16.1

11 Move — Healthylife healthylife.com.au Search 0.0 AI 30.5 Social 15.2 Demand 38.2 15.3

12 Move — InstantScripts instantscripts.com.au Search 4.9 AI 32.1 Social 20.2 Demand 0.0 14.9

13 Move — CHOICE choice.com.au Search 0.0 AI 23.0 Social 27.7 Demand 28.5 13.9

14 Move — Healthdirect healthdirect.gov.au Search 11.0 AI 29.4 Social 0.0 Demand 0.0 13.8

15 Move — Discount Chemist discountchemist.com.au Search 4.5 AI 25.2 Social 28.0 Demand 0.0 13.8

16 Move — Amcal amcal.com.au Search 0.0 AI 26.1 Social 2.8 Demand 48.2 13.1

17 Move — Qoctor qoctor.com.au Search 8.6 AI 29.9 Social 0.0 Demand 0.0 12.8

18 Move — ProductReview productreview.com.au Search 0.0 AI 38.6 Social 0.0 Demand 0.0 11.6

19 Move — Pharmacy 777 pharmacy777.com.au Search 4.4 AI 27.5 Social 8.5 Demand 0.0 11.5

20 Move — Updoc updoc.com.au Search 6.7 AI 25.9 Social 0.0 Demand 4.6 11.3

Head to head

Compare two brands.

Your brandTheir brand

Chemist WarehouseRank #160.3

SearchAISocialDemand

Chemist2URank #232.3

No channel wins

Search discoverability57.332.2AI visibility66.352.5Social discoverability78.413.4Brand demand28.50.0

A channel showing n/m could not be measured for that brand this edition, so neither side wins it. It is not a zero.

Method

Four channels, one number.

Each channel is scored out of 100 against the set below, on its own terms, then combined on fixed weights. Nothing in this edition passes 76 and nothing realistically will: a brand would have to lead every channel at once.

45% 30% 15% 10%

45% Organic search

Google AI Overviews

15 category keywords per board, position weighted

30% AI answers

ChatGPT Gemini Claude Perplexity Copilot AI Mode

25 questions put to 7 engines, scored on who gets named

15% Social search

TikTok Instagram YouTube Reddit

Searches run inside each platform, not on the open web

10% Brand demand

Monthly Australian search volume for the brand name and its close variants

Worked example Chemist Warehouse, ranked first on pharmacy

60.3 of 100

Chemist Warehouse scores 60.3

Four channels, each scored out of 100 on its own terms, then weighted and added. The dotted arc is the headroom nobody in the index has taken.

Search discoverability +25.7 57.3 scored × 45% AI visibility +19.9 66.3 scored × 30% Social discoverability +11.8 78.4 scored × 15% Brand demand +2.9 28.5 scored × 10%

Add the four contributions together and you have the presence score. A brand strong on one channel only cannot climb far, which is the point. Where a channel could not be measured its weight is shared across the rest rather than counted as zero, so the percentages here always total 100. Contributions are rounded to one decimal place.

Read the full method

Not where you expected

Not on this board, or lower than you expected?

Every brand in pharmacy is scored on the same four channels, whether it engages with us or not. If you are not here, or not where you thought, a strategist can tell you which channel is costing you the most and whether it is worth closing.

Talk to a strategist

A read of your four channels and what is actually movable. Scores are never influenced by working with us: the method is fixed and public.

Board alerts

A note when the numbers change.

Every edition of the pharmacy board, in your inbox when it publishes.

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What lands in the email

Who leads the board, and what changed at the top
Who climbed and who fell
Any brand entering the top 20
What shifted across the four channels