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Insights SEO

SEO

Practical SEO writing from the team running Firewire's SEO programmes. Technical audits, schema engineering, migration playbooks, and what we're learning from current Google updates. Written for marketing managers who are tired of generic ranking advice and want to know what's actually moving the line in production accounts.

10 articles Last updated June 2026

SEO & search performance, the capability
Latest 27 June 2026 25 min Headless SEO: the complete guide to decoupled architecture and search Headless SEO explained: how decoupled architecture affects crawling, rendering and indexation, plus headless Shopify, headless WordPress and migration.
  1. 27 June 2026 29 min Shopify SEO: the complete guide for Australian stores
  2. 27 June 2026 29 min Shopify vs WooCommerce SEO: which is better for your online store?
  3. 27 June 2026 35 min WooCommerce SEO: the complete guide (Yoast vs RankMath vs AIOSEO)
  4. 26 June 2026 22 min Site migration SEO: how to migrate a website without losing rankings
  5. 5 June 2026 22 min SEO cost Australia: what $2,500 a month actually buys
  6. 29 Dec 2025 26 min Black Friday SEO for Australian retailers: what still works in the final weeks
  7. 21 Oct 2025 10 min The best SEO conferences and events in Australia (2026-27)
  8. 20 Oct 2025 16 min Image SEO best practices: the 2026 how-to guide (with checklist)
  9. 5 Oct 2025 28 min Local SEO: a guide for one location or many

Elsewhere in insights

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