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AI search

Generative Engine Optimisation writing. How brands earn citations inside AI-generated answers across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. The newest discipline in search marketing, written from active client engagements rather than speculation: the entity work, the schema patterns, the measurement frameworks, the field reports.

4 articles Last updated July 2026

AI search & GEO, the capability

Latest 9 July 2026 19 min How to rank in AI Overviews You do not rank in AI Overviews, you earn a citation. The real, step-by-step method Firewire uses to get brands cited in Google's AI Overviews.

8 July 2026 14 min Answer engine optimisation (AEO): how to win the direct answer
8 July 2026 19 min Entity SEO: the foundation that makes your brand legible to AI
5 June 2026 15 min AI search optimisation: how to actually get cited in AI search

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