Insights Strategy

Strategy

Agency-level thinking. Frameworks for evaluating search marketing investments, market commentary, and the operating decisions behind how Firewire works. Written for marketing leaders making category-level calls, not for practitioners chasing tactics.

3 articles Last updated May 2026

Search strategy & intelligence, the capability

Latest 11 May 2026 9 min How to get 5-star reviews, one customer at a time How to build a steady stream of 5-star reviews. When to ask, how to ask, and how to respond so the next customer chooses you.

27 Oct 2025 8 min Free and open datasets & how to access them
17 Oct 2025 20 min Ecommerce traffic statistics: the 2026 data for Australia and the world

Elsewhere in insights

AI Search 4 Content 5 Measurement 3 Paid Search 6 SEO 10

Ready when you are.

Be found first. Be chosen naturally.

Tell us what you are trying to be found for, and we will tell you honestly what it would take to get there.

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